Marketing News & Expert Advice
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WPP
Digital to Attract 17 Percent of Global Ad Spend in 2011
Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments
WPP Launches First All-Digital Network, Possible Worldwide
Feb 16, 2011 - Trevor Kauffman to lead interactive group consisting of Schematic, Bridge Worldwide, BLUE, and Quasar. Comments
WPP Buys Blue State Without Key Obama Digital Staff
Dec 30, 2010 -
The firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff.
Comments
Pepsi, Microsoft Say No One Social Agency Meets All Needs
Oct 5, 2010 -
Corporate brand marketers are becoming more sophisticated about choosing social media agencies.
Comments
Hulu to Launch Video Ad Choice September 15
Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments
Brazil World Cup, Olympics Fueling Digital Agency Investment
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments
WPP Creates Audience and Data Unit
Jun 27, 2011 - Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Comments
What Digital Integration Means at Cannes
Jun 24, 2011 -
Function and dysfunction in agency-client relations.
Comments
WPP’s Media Innovation Group Names General Manager
Jun 14, 2011 -
Also, Virgin America taps Eleven and Mindshare and Organic make senior hires.
Comments
WPP Continues Brazilian Shopping Spree With Gringo
Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments
WPP Buys F.biz, Brazil Agency With Mobile Chops
Jun 2, 2011 -
Sao Paulo firm was founded in 1999 and employs 200.
Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
Comments
Exchange Buyers: Third-Party Data Costs Not Always Justified
Apr 25, 2011 -
First-party data is informing most exchange buys as opposed to third-party data.
Comments
WPP Takes Major Stake in Vice
Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments
WPP to Buy Vietnam Digital Agency
Mar 22, 2011 -
Ho Chi Minh City shop employs 25.
Comments
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