WPP

Kantar Media Acquires Social Media Consultancy in China

Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments

Possible Worldwide Names Managing Director, Greater China

eric-wong Dec 15, 2011 - WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China. Comments

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

martin-sorrell-cannes Oct 28, 2011 - Quarter is saved by "twin peaks" of digital and developing markets growth. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

WPP Digital Picks Up Rockfish Interactive

rockfish1 Aug 19, 2011 - Arkansas shop has opened four new offices since '09. Comments

WPP Looking to Buy Rockfish Interactive

rockfish Jul 18, 2011 - Holding companies continue to zero in on digital shops. Comments

Almondnet Spins Off Data Company

Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

WPP Creates Audience and Data Unit

Jun 27, 2011 - Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

WPP’s Media Innovation Group Names General Manager

jongreenwood Jun 14, 2011 - Also, Virgin America taps Eleven and Mindshare and Organic make senior hires. Comments

WPP Continues Brazilian Shopping Spree With Gringo

Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments

WPP Buys F.biz, Brazil Agency With Mobile Chops

f Jun 2, 2011 - Sao Paulo firm was founded in 1999 and employs 200. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

WPP Takes Major Stake in Vice

Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments

WPP to Buy Vietnam Digital Agency

wpp Mar 22, 2011 - Ho Chi Minh City shop employs 25. Comments

WPP Launches First All-Digital Network, Possible Worldwide

Feb 16, 2011 - Trevor Kauffman to lead interactive group consisting of Schematic, Bridge Worldwide, BLUE, and Quasar. Comments

WPP Buys Blue State Without Key Obama Digital Staff

bluestatedigital2 Dec 30, 2010 - The firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff. Comments

Pepsi, Microsoft Say No One Social Agency Meets All Needs

shiv-singh-jpg Oct 5, 2010 - Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Comments

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