WPP

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

WPP Offers $12.5 Million for Big Spaceship

star-wars-death-star Mar 16, 2012 - Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer. Comments

WPP Rolls ZAAZ Into Possible Worldwide

Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments

Facebook IPO Will Be Lucky Win for IPG, But What About WPP?

Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments

Kantar Media Acquires Social Media Consultancy in China

Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments

Possible Worldwide Names Managing Director, Greater China

eric-wong Dec 15, 2011 - WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China. Comments

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

martin-sorrell-cannes Oct 28, 2011 - Quarter is saved by "twin peaks" of digital and developing markets growth. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

WPP Digital Picks Up Rockfish Interactive

rockfish1 Aug 19, 2011 - Arkansas shop has opened four new offices since '09. Comments

WPP Looking to Buy Rockfish Interactive

rockfish Jul 18, 2011 - Holding companies continue to zero in on digital shops. Comments

Almondnet Spins Off Data Company

Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

Jul 6, 2011 - Online expected to attract 17 percent of global ad spend this year. Comments

WPP Creates Audience and Data Unit

Jun 27, 2011 - Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

WPP’s Media Innovation Group Names General Manager

jongreenwood Jun 14, 2011 - Also, Virgin America taps Eleven and Mindshare and Organic make senior hires. Comments

WPP Continues Brazilian Shopping Spree With Gringo

Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments

WPP Buys F.biz, Brazil Agency With Mobile Chops

f Jun 2, 2011 - Sao Paulo firm was founded in 1999 and employs 200. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

WPP Takes Major Stake in Vice

Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments

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