Nov 4, 2011 - Trade association president discusses outlook for publishers and advertisers in 2012. Comments
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
Sep 27, 2011 - Defining social shopping actions and objects (aka verbs and nouns). Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.