Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments
Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments
Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments
Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments
Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments
Mar 4, 2011 - A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT