Wunderman

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Digital Marketing People on the Move: March 2014 Roundup

Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

Nokia Showcases Social Saavy in Indonesia

nokia3c1 Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

accounts-executives Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments

The New Reality of Mobile

Mar 4, 2011 - A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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