May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller. Comments
Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments
Nov 5, 2014 - A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native ads with readers' comments. Comments
Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments
May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments
Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership with the cast of the upcoming film "The Amazing Spider-Man 2." Comments
Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments
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