Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments
May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments
Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership with the cast of the upcoming film "The Amazing Spider-Man 2." Comments
Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014