Xbox

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Could Microsoft and AOL Take on Google and Facebook?

Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Twitter, Reddit Drive More Gamer Engagement than Facebook

video-games-july Jul 16, 2015 - As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook. Comments

YouTube Moves Back Into Gaming With Twitch Replica

youtube2 Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

kirstine-stewart-clickz-live-toronto May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

Eyeview Delivers Personalized Video Ads to Connected TV Devices

eyeview Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

How Talking to Your Fridge Will Change Marketing

technology-evolution Mar 31, 2014 - What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

chrysler-fiat Jul 13, 2012 - Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Comments

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

microsoft-nuads Jun 14, 2012 - Xbox Live ad spending has increased 142 percent since 2010. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Xbox Shelves Dance App at Last Minute

dance-central Dec 22, 2011 - App has to wait till next year to deck the halls. Comments

Update: Xbox Holidays App Cuts A Rug

dance-central Dec 22, 2011 - The Xbox app launch was delayed at the last minute. Comments

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