Xbox

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Eyeview Delivers Personalized Video Ads to Connected TV Devices

Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

How Talking to Your Fridge Will Change Marketing

technology-evolution Mar 31, 2014 - What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

chrysler-fiat Jul 13, 2012 - Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Comments

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

microsoft-nuads Jun 14, 2012 - Xbox Live ad spending has increased 142 percent since 2010. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Xbox Shelves Dance App at Last Minute

dance-central Dec 22, 2011 - App has to wait till next year to deck the halls. Comments

Update: Xbox Holidays App Cuts A Rug

dance-central Dec 22, 2011 - The Xbox app launch was delayed at the last minute. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

Toyota Yaris Targets Chic Geeks Through Xbox Live

yaris2 Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Microsoft Apologizes for Twitter Gaffe - Again

amywinehouse4 Jul 25, 2011 - Winehouse Zune promotion leads to backpedaling. Comments

Xbox Kinect Brings Gesture and Voice to TV Ads

xbox-kinect-ads Jun 21, 2011 - At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality. Comments

History Channel Reenlists With Microsoft Xbox for Civil War Special

historychannel-xbox3 May 27, 2011 - Channel uses media platform to spur tune-ins for Memorial Day broadcast. Comments

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

jacklinks-xbox May 3, 2011 - Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Comments

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