Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleBeing comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleAs the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...
View articleYouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...
View articleMazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleWhat happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articleAutomaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...
View articleXbox Live ad spending has increased 142 percent since 2010. Read More...
View articleMicrosoft's top ad sales executive will soon mark a year in his job. Read More...
View articleHal Trencher previously led music and entertainment sales at Yahoo. Read More...
View articleWill Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...
View articleAn earlier Hyundai/Xbox campaign scored impressive results. Read More...
View articleApp has to wait till next year to deck the halls. Read More...
View articleThe Xbox app launch was delayed at the last minute. Read More...
View articleBig brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...
View articleAvatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...
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