Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Strategy & Leadership Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

5y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

The Digital Arms Race in San Francisco: New speakers, new formats, new events

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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The U.K. Government's top five tips for dodging disruption

The U.K. Government's top five tips for dodging disruption

8y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Could Microsoft and AOL Take on Google and Facebook?

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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Twitter, Reddit Drive More Gamer Engagement than Facebook

Twitter, Reddit Drive More Gamer Engagement than Facebook

9y Yuyu Chen

Twitter, Reddit Drive More Gamer Engagement than F...

As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...

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YouTube Moves Back Into Gaming With Twitch Replica

YouTube Moves Back Into Gaming With Twitch Replica

9y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

9y Emily Alford

SXSW 2015: Mazda Focuses on Community to Generate ...

Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...

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Spotlight On: Pandora's Jack Krawczyk

Spotlight On: Pandora's Jack Krawczyk

9y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

10y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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Eyeview Delivers Personalized Video Ads to Connected TV Devices

Eyeview Delivers Personalized Video Ads to Connected TV Devices

10y Lisa Lacy

Eyeview Delivers Personalized Video Ads to Connect...

Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...

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How Talking to Your Fridge Will Change Marketing

How Talking to Your Fridge Will Change Marketing

10y Ian Chee

How Talking to Your Fridge Will Change Marketing

What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...

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Today's Innovation Is Happening in the Home

Today's Innovation Is Happening in the Home

10y Simon Small

Today's Innovation Is Happening in the Home

Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...

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Monetizing OTT: Ads, a la Carte, and Subscriptions

Monetizing OTT: Ads, a la Carte, and Subscriptions

10y Frank Sinton

Monetizing OTT: Ads, a la Carte, and Subscriptions

As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...

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Machinima Reaches Record Download Levels With New Xbox 360 App

Machinima Reaches Record Download Levels With New Xbox 360 App

11y Melanie White

Machinima Reaches Record Download Levels With New ...

When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...

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Xbox NUads Show High Engagement With Polls

Xbox NUads Show High Engagement With Polls

11y Susan Kuchinskas

Xbox NUads Show High Engagement With Polls

Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...

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Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

12y Matt Kapko

Chrysler Revs Fiat for Multi-Screen Campaign with ...

Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

12y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

12y Zachary Rodgers

Microsoft's Frank Holland Talks Custom Versus Auto...

Microsoft's top ad sales executive will soon mark a year in his job. Read More...

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Vevo Revamps for Facebook Age, Adds Sales Talent

Vevo Revamps for Facebook Age, Adds Sales Talent

12y Zachary Rodgers

Vevo Revamps for Facebook Age, Adds Sales Talent

Hal Trencher previously led music and entertainment sales at Yahoo. Read More...

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What Will 2012 Bring to TV? The Over The Top Upstarts

What Will 2012 Bring to TV? The Over The Top Upstarts

12y Andrew Solmssen

What Will 2012 Bring to TV? The Over The Top Upsta...

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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Hyundai Xbox Game Incorporates Kinect Gestures

Hyundai Xbox Game Incorporates Kinect Gestures

12y Susan Kuchinskas

Hyundai Xbox Game Incorporates Kinect Gestures

An earlier Hyundai/Xbox campaign scored impressive results. Read More...

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Xbox Shelves Dance App at Last Minute

Xbox Shelves Dance App at Last Minute

12y Christopher Heine

Xbox Shelves Dance App at Last Minute

App has to wait till next year to deck the halls. Read More...

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Update: Xbox Holidays App Cuts A Rug

Update: Xbox Holidays App Cuts A Rug

12y Christopher Heine

Update: Xbox Holidays App Cuts A Rug

The Xbox app launch was delayed at the last minute. Read More...

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ClickZ Holiday Social Showdown: Round One Winners

ClickZ Holiday Social Showdown: Round One Winners

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Round One Winners

Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...

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Toyota Yaris Targets Chic Geeks Through Xbox Live

Toyota Yaris Targets Chic Geeks Through Xbox Live

12y Susan Kuchinskas

Toyota Yaris Targets Chic Geeks Through Xbox Live

Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...

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