Marketing News & Expert Advice
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Xbox
Machinima Reaches Record Download Levels With New Xbox 360 App
May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console. Comments
Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Microsoft Apologizes for Twitter Gaffe - Again
Jul 25, 2011 -
Winehouse Zune promotion leads to backpedaling.
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Xbox Kinect Brings Gesture and Voice to TV Ads
Jun 21, 2011 -
At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.
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History Channel Reenlists With Microsoft Xbox for Civil War Special
May 27, 2011 -
Channel uses media platform to spur tune-ins for Memorial Day broadcast.
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Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
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Future of TV: Xbox? [Video]
Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments
How Brands Can Tap Facebook and Twitter on Xbox and PS3
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Jul 13, 2012 -
Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform.
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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Jun 14, 2012 -
Xbox Live ad spending has increased 142 percent since 2010.
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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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Vevo Revamps for Facebook Age, Adds Sales Talent
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Hyundai Xbox Game Incorporates Kinect Gestures
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Xbox Shelves Dance App at Last Minute
Dec 22, 2011 -
App has to wait till next year to deck the halls.
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Update: Xbox Holidays App Cuts A Rug
Dec 22, 2011 -
The Xbox app launch was delayed at the last minute.
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ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
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