Marketing News & Expert Advice
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Xbox
Xbox NUads Show High Engagement With Polls
Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Microsoft Apologizes for Twitter Gaffe - Again
Jul 25, 2011 -
Winehouse Zune promotion leads to backpedaling.
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Xbox Kinect Brings Gesture and Voice to TV Ads
Jun 21, 2011 -
At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.
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History Channel Reenlists With Microsoft Xbox for Civil War Special
May 27, 2011 -
Channel uses media platform to spur tune-ins for Memorial Day broadcast.
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Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
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Future of TV: Xbox? [Video]
Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments
How Brands Can Tap Facebook and Twitter on Xbox and PS3
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Jul 13, 2012 -
Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform.
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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Jun 14, 2012 -
Xbox Live ad spending has increased 142 percent since 2010.
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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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Vevo Revamps for Facebook Age, Adds Sales Talent
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Hyundai Xbox Game Incorporates Kinect Gestures
Jan 10, 2012 -
An earlier Hyundai/Xbox campaign scored impressive results.
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Xbox Shelves Dance App at Last Minute
Dec 22, 2011 -
App has to wait till next year to deck the halls.
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Update: Xbox Holidays App Cuts A Rug
Dec 22, 2011 -
The Xbox app launch was delayed at the last minute.
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ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
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Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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