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Utilizing Social Media to Help Improve Your Local Rankings

Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

Microsoft Renames AdCenter Bing Ads

Bing Ads logo Sep 10, 2012 - Microsoft and Yahoo rename advertising activities under a collective brand name. Comments

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

nrcc-districttargeting-youtube Aug 3, 2012 - Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races. Comments

Summer Travel Boosts Hotel and Transportation Sites

comscore-adecosystemjune2012 Jul 24, 2012 - In June travel site traffic rose 9 percent according to comScore. Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

Can Marissa Find the Signal @ Yahoo?

Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments

The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments

Yahoo Revenues Flat for Q2 Amid CEO Hype

marissamayer Jul 17, 2012 - Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2. Comments

Yahoo Nabs Google Vet Marissa Mayer as CEO

marissamayer Jul 16, 2012 - The 37-year-old has been at Google for 13 years. Comments

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

kfccouchgatelogo Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

A Letter to Google's Local Team: Can You Give a Brand a Break?

shutterstock-77002105 Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

Isocket Raises $8 Million to Revolutionize Direct Ad Sales

isocket Oct 31, 2012 - Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Comments

Yahoo Snatches Up Google VP for Around $60M

yahooearningslogo Oct 16, 2012 - Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution. Comments

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