Marketing News & Expert Advice
|
|
|
Yahoo Introduces Data-Driven Genome Targeting Network
System will incorporate Yahoo, AOL, and MSN network inventory with several data sets.
Yahoo's Scott Thompson Resigns
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
Yahoo Woos Small Biz with Marketing Dashboard
New service provides consolidated view of marketing results and reputation.
Facebook Video Visitors Down 8%, Yahoo's Up 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
Match Type Mayhem: Did AdWords Just Exit the High Road?
Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match.
Yahoo's Q1 Display Ad Sales Down 2%
Display advertising fell for a second consecutive quarter; search revenue up by 3 percent.
Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Launch campaign for Ford Focus Electric is entirely digital.
Yahoo Cuts 2,000 Employees in Restructuring
Firm plans a "smaller, nimbler" future.
European DAA And Privacy Ad Icon Coming Soon
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Yahoo Begins Honoring Browser Do-Not-Track Signals
Becomes one of the first major ad sellers to support opt-out standard.
What If Yahoo Sells Right Media? Agencies React
Offloading the exchange might be fine, so long as inventory remains intact.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
Yahoo Suit Against Facebook Includes Online Ad Patents
Alleges news feed and video content ads are based on Yahoo patents.
Subscribe to ClickZ
ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.
WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
