Marketing News & Expert Advice
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Jul 9, 2013 -
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search.
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Handling Yahoo's Email Retirement Plan
Jul 3, 2013 -
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
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Social Advertising: Worth a Thousand Words
Jul 1, 2013 -
Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again.
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In Spite of Uncertainty, Native Ad Spending Grows
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
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Yahoo Email Changes – How This May Impact Marketers
Jun 27, 2013 -
And suggestions on how to manage these impacts to avoid a PR disaster.
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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Jun 20, 2013 -
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR.
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Yahoo Launches Listing Management Tool for Small Business
Jun 17, 2013 -
Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
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Yahoo Wants to Buy Hulu
May 30, 2013 -
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20, 2013 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
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Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Sep 27, 2013 -
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
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comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 -
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
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C3NY: SEO Not Dead, Just Evolving
Sep 20, 2013 -
Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week.
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New Yahoo Logo Revealed
Sep 6, 2013 -
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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Yahoo Redesigns Sites to Make Way for More Stream Ads
Aug 28, 2013 -
Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads.
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Creating a Meaningful Tumblr Campaign
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside.
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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Jul 19, 2013 -
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
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Gigya Data Reveals Disparity Between Social Login and Sharing Activity
Jul 18, 2013 -
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity.
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Ad Revenue Slides as Yahoo Pins Future on Mobile
Jul 17, 2013 -
Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company...
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