Marketing News & Expert Advice
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Yahoo
Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments
Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Top Yahoo Search Exec Moves to Foursquare
Aug 6, 2012 -
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Can Marissa Find the Signal @ Yahoo?
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
The Best Product for Marissa Mayer to Fix
Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments
Yahoo Revenues Flat for Q2 Amid CEO Hype
Jul 17, 2012 -
Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2.
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Yahoo Nabs Google Vet Marissa Mayer as CEO
Jul 16, 2012 -
The 37-year-old has been at Google for 13 years.
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Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Jan 9, 2013 -
KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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A Letter to Google's Local Team: Can You Give a Brand a Break?
Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Oct 31, 2012 -
Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group.
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Yahoo Snatches Up Google VP for Around $60M
Oct 16, 2012 -
Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution.
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April 11, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
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Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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