Marketing News & Expert Advice
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Yahoo
Paid Search Spend Increased 15.5% in Q2
Jul 13, 2012 - Growth is slowing and mobile spiked in Q2 2012. Comments
Yahoo's Q1 Display Ad Sales Down 2%
Apr 17, 2012 - Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Comments
Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Apr 10, 2012 -
Launch campaign for Ford Focus Electric is entirely digital.
Comments
Yahoo Cuts 2,000 Employees in Restructuring
Apr 5, 2012 -
Firm plans a "smaller, nimbler" future.
Comments
European DAA And Privacy Ad Icon Coming Soon
Apr 3, 2012 -
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Comments
Yahoo Begins Honoring Browser Do-Not-Track Signals
Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments
What If Yahoo Sells Right Media? Agencies React
Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Yahoo Suit Against Facebook Includes Online Ad Patents
Mar 13, 2012 -
Alleges news feed and video content ads are based on Yahoo patents.
Comments
The Consumer Battle Rages on for Brands
Feb 27, 2012 - But the battlefields are changing. Comments
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments
Yahoo Launches Genome to Leverage Audience Data
Jul 9, 2012 - Brands like BMW and STP are targeting on the platform. Comments
Mysterious Web Game Lures Viewers to Tom Hanks Show
Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
Comments
Former Google and AOL Exec Barrett Moves to Yahoo
Jun 18, 2012 -
Michael Barrett aims to help Yahoo's global strategy.
Comments
Yahoo Unveils New Search Tool
May 24, 2012 -
Tool is designed for improved iPad, iPhone, and Web search.
Comments
Yahoo Introduces Data-Driven Genome Targeting Network
May 14, 2012 - System will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Comments
Yahoo's Scott Thompson Resigns
May 13, 2012 -
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
Comments
Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
Comments
Yahoo Woos Small Biz with Marketing Dashboard
May 2, 2012 -
New service provides consolidated view of marketing results and reputation.
Comments
Facebook Video Visitors Down 8%, Yahoo's Up 8%
Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments
Match Type Mayhem: Did AdWords Just Exit the High Road?
Apr 20, 2012 - Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Comments
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