Marketing News & Expert Advice
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Yahoo
Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
May 8, 2013 - Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Comments
A Letter to Google's Local Team: Can You Give a Brand a Break?
Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Oct 31, 2012 -
Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group.
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Yahoo Snatches Up Google VP for Around $60M
Oct 16, 2012 -
Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Top Yahoo Search Exec Moves to Foursquare
Aug 6, 2012 -
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 -
Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.
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Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Apr 25, 2013 -
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
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Yahoo Opens Online Outlet Stores in Hong Kong
Apr 22, 2013 -
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Jan 9, 2013 -
KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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