Marketing News & Expert Advice
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Yelp
Death of the Website as a Marketing Tool?
Best practices for developing a "full funnel" marketing plan.
Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Five easy-to-implement social commerce tactics.
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation.
Bloomberg: Yelp Backs Off Its Daily Deals Product
Local reviews platform has halved sales staff dedicated to the offering.
Encounters With a Shoe Nazi
How can a business stay open despite bad service, inflated list prices, and bad reviews?
3 Tips To Leverage Ratings and Reviews
And why Google Place deserves your immediate attention.
Business Listing Management
Do's and don'ts for optimizing your business listing for local searchers.
Geo-Social Networks - A Local Business' Best Friend
Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp.
SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts.
Yelp Launches 'Check-In Offers' For Businesses
The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers.
Facebook's 6 Months of Territorial Expansion: A Timeline
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.
Twitter Hires First Ad Sales Executives
Twitter hired its first two ad sales executives, from Facebook and Yelp.
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