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Lithium Reveals Roadmap for Klout Integration

May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

When Is a 4-Star Rating Better Than a 5-Star Rating?

rating-shutterstock-95739796 Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer... Comments

Yelp Adds CPC Advertising to Enhanced Listings

yelp-square Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

Stella Artois App Finds Bars Based on Mood

stellalebarguide Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Yelp's New Wordmap Helps You Avoid Hipsters

yelp-hangover-la Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Bloomberg: Yelp Backs Off Its Daily Deals Product

Aug 30, 2011 - Local reviews platform has halved sales staff dedicated to the offering. Comments

Encounters With a Shoe Nazi

Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Business Listing Management

May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments

Geo-Social Networks - A Local Business' Best Friend

Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

yelpcheckins Jan 10, 2011 - Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Comments

Yelp Launches 'Check-In Offers' For Businesses

yelpcheckin Nov 23, 2010 - The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Comments

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