Marketing News & Expert Advice
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Yelp
Ratings and Reviews - Your Largest Local Opportunity, Missed
Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments
Yelp Launches 'Check-In Offers' For Businesses
Nov 23, 2010 -
The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers.
Comments
Facebook's 6 Months of Territorial Expansion: A Timeline
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Comments
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Aug 20, 2010 -
Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.
Comments
Twitter Hires First Ad Sales Executives
Aug 9, 2010 - Twitter hired its first two ad sales executives, from Facebook and Yelp. Comments
Yelp: 5 Tips for Managing the Reputation of Your Firm
Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments
Death of the Website as a Marketing Tool?
Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments
Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Bloomberg: Yelp Backs Off Its Daily Deals Product
Aug 30, 2011 - Local reviews platform has halved sales staff dedicated to the offering. Comments
Encounters With a Shoe Nazi
Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Geo-Social Networks - A Local Business' Best Friend
Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments
SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Jan 10, 2011 -
Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts.
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