Marketing News & Expert Advice
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Yelp
Stella Artois App Finds Bars Based on Mood
Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Geo-Social Networks - A Local Business' Best Friend
Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments
SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Jan 10, 2011 -
Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts.
Comments
Yelp Launches 'Check-In Offers' For Businesses
Nov 23, 2010 -
The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers.
Comments
Facebook's 6 Months of Territorial Expansion: A Timeline
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Comments
How Digital Is Improving the Shopper Experience
Sep 13, 2010 -
New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways.
Comments
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Aug 20, 2010 -
Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.
Comments
Twitter Hires First Ad Sales Executives
Aug 9, 2010 - Twitter hired its first two ad sales executives, from Facebook and Yelp. Comments
Yelp Adds Mobile Reviews
Aug 16, 2013 -
Yelp now lets users leave reviews for businesses via their smartphones.
Comments
Yelp's New Wordmap Helps You Avoid Hipsters
Jul 5, 2013 -
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.
Comments
Ratings and Reviews - Your Largest Local Opportunity, Missed
Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings.
Comments
Yelp: 5 Tips for Managing the Reputation of Your Firm
Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments
Death of the Website as a Marketing Tool?
Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments
Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Bloomberg: Yelp Backs Off Its Daily Deals Product
Aug 30, 2011 - Local reviews platform has halved sales staff dedicated to the offering. Comments
Encounters With a Shoe Nazi
Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
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