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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing. Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

Google Logo Jun 1, 2015 - Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

facebook-restaurant-review May 26, 2015 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Comments

Local Optimizations for the Apple Watch

Apple Watch will be available from 29 April May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

Facebook Expands Mobile Geo-Targeting With "Place Tips"

facebook-brand Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

Yellow Pages to Yelp and the Rise of Empathy Marketing

empathy-marketing Nov 6, 2014 - If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Comments

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Is That a Gap in Your Brand Story?

storybooks Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

Lithium Reveals Roadmap for Klout Integration

Klout logo May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

When Is a 4-Star Rating Better Than a 5-Star Rating?

rating-shutterstock-95739796 Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer... Comments

Yelp Adds CPC Advertising to Enhanced Listings

yelp-square Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

Stella Artois App Finds Bars Based on Mood

stellalebarguide Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Yelp's New Wordmap Helps You Avoid Hipsters

yelp-hangover-la Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments

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