Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleAlibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...
View articleChina has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleThe launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleSix trends media planners and brand marketers should consider for the year. Read More...
View articleHow its localization strategy has become a benchmark for P&G globally. Read More...
View articleYouku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...
View articleChina has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...
View articleBefore you start producing a viral video, here are five points to consider. Read More...
View articleHere's a list of New Year's resolutions to power you through the year. Read More...
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