Marketing News & Expert Advice
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Case Study: Pepsi China Leverages Web Video for CNY Campaign
Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
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P&G's Pantene China Olympics Case Study
Oct 30, 2012 -
How its localization strategy has become a benchmark for P&G globally.
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Youku and Tudou Merger: What It Means for Marketers
Oct 5, 2012 -
Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers.
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Social Media Opportunities in China
Dec 15, 2011 -
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
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Five Inconvenient Truths of 'Viral Video'
Feb 16, 2011 -
Before you start producing a viral video, here are five points to consider.
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9 New Year's Resolutions for Digital Marketers
Jan 11, 2011 -
Here's a list of New Year's resolutions to power you through the year.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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