Beyond Facebook: social media marketing opportunities in China and Japan
Asia

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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How will Alibaba's removal of SCMP's paywall help it generate revenue?
Asia

How will Alibaba's removal of SCMP's paywall help it generate revenue?

8y Sophie Loras

How will Alibaba's removal of SCMP's paywall help ...

Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...

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What makes China ripe for virtual reality?
Asia

What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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How brands are celebrating the Chinese New Year in China
Acquisition

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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How to build a brand for the people
Asia

How to build a brand for the people

8y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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What does Alibaba's latest purchase mean for brand marketers?
Asia

What does Alibaba's latest purchase mean for brand marketers?

8y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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Ads of the month: Asia style! Localizing in Wonderfilled ways
Asia

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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Bayern Munich Joins Tmall to Tap Chinese Fans
Asia

Bayern Munich Joins Tmall to Tap Chinese Fans

9y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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Nestlé Paves Way For Premium Programmatic in China
Asia

Nestlé Paves Way For Premium Programmatic in China

9y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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True Viral Cannot Be Planned
Asia

True Viral Cannot Be Planned

9y Charlie Wang

True Viral Cannot Be Planned

As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...

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Publisher Policy, Not Technology, Will Determine Programmatic Growth in China
Asia

Publisher Policy, Not Technology, Will Determine Programmatic Growth in Chi...

10y Charlie Wang

Publisher Policy, Not Technology, Will Determine P...

In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...

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5 Digital Media Buying Trends to Watch in China
Asia

5 Digital Media Buying Trends to Watch in China

10y Charlie Wang

5 Digital Media Buying Trends to Watch in China

The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign
Asia

Case Study: Pepsi China Leverages Web Video for CNY Campaign

11y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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2013 Digital Media Buying Trends in China
Asia

2013 Digital Media Buying Trends in China

11y Charlie Wang

2013 Digital Media Buying Trends in China

Six trends media planners and brand marketers should consider for the year. Read More...

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P&G's Pantene China Olympics Case Study
Asia

P&G's Pantene China Olympics Case Study

11y Adaline Lau

P&G's Pantene China Olympics Case Study

How its localization strategy has become a benchmark for P&G globally. Read More...

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Youku and Tudou Merger: What It Means for Marketers
Asia

Youku and Tudou Merger: What It Means for Marketers

12y Adaline Lau

Youku and Tudou Merger: What It Means for Marketer...

Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...

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Social Media Opportunities in China
Asia

Social Media Opportunities in China

12y Gordon Choi

Social Media Opportunities in China

China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...

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Five Inconvenient Truths of 'Viral Video'
Asia

Five Inconvenient Truths of 'Viral Video'

13y Rudi Leung

Five Inconvenient Truths of 'Viral Video'

Before you start producing a viral video, here are five points to consider. Read More...

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9 New Year's Resolutions for Digital Marketers
Asia

9 New Year's Resolutions for Digital Marketers

13y Michael Zung

9 New Year's Resolutions for Digital Marketers

Here's a list of New Year's resolutions to power you through the year. Read More...

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