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programmatic

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Case Study: Pepsi China Leverages Web Video for CNY Campaign

pepsichinafeatured Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

P&G's Pantene China Olympics Case Study

sinaweibo1 Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

Youku and Tudou Merger: What It Means for Marketers

divein1 Oct 5, 2012 - Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Five Inconvenient Truths of 'Viral Video'

viral Feb 16, 2011 - Before you start producing a viral video, here are five points to consider. Comments

9 New Year's Resolutions for Digital Marketers

newyearresolution2 Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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