Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments
Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments
Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments
Oct 5, 2012 - Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Comments
Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments
Feb 16, 2011 - Before you start producing a viral video, here are five points to consider. Comments
Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014