Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments
Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments
Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments
Oct 5, 2012 - Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Comments
Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments
Feb 16, 2011 - Before you start producing a viral video, here are five points to consider. Comments
Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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