Young & Rubicam

canneslions

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments

Remembering Mobile Dads - and Not Just on Father’s Day

A dad working from home with his young son Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

saatchi-and-saatchi Jan 8, 2015 - The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Comments

Ad Execs: Mobile Needs Better Creative

sitorsquat Oct 6, 2011 - Advertising Week panel examines mobile challenges, apps, and other marketing issues. Comments

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