Marketing News & Expert Advice

YouTube

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Comments

Lisa Lacy | Strategies

Domino's Dares Posts Videos With Little Fanfare

Feb 27, 2013 - The campaign seeks to encourage consumers to sample non-pizza menu items. Comments

Lisa Lacy | Social Media

NASA to Host Google+ Hangout with International Space Station

Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Susan Kuchinskas | Search

Is Valentine's Day All About the Chocolate?

Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments

Greg Jarboe | Strategies

'Do The Jingle' YouTube Contest Generates More Than Jingles for SafeAuto

Feb 12, 2013 - Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Comments

Lisa Lacy | Strategies

Honda Innovator Series Drives Online Conversation

Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Adria Saracino | Video

How to Create a Mobile-Friendly Video Marketing Campaign

Feb 12, 2013 - When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park. Comments

Melanie White | SEO

Google+ Strengthens Social Position With 9,400 Percent Growth

Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

Susan Kuchinskas | Social Commerce

Web-fomercials Move Product for Ball Home Canning

Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double... Comments

Greg Jarboe | Media Buying

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

Lisa Lacy | Media Buying

ClickZ's Live Super Bowl XLVII Coverage

Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

Lisa Lacy | Social Media

Nissan Debuts Instagram Channel

Apr 2, 2013 - The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. Comments

Danny Goodwin | Strategies

Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

Apr 1, 2013 - Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Comments

Tessa Wegert | Media Buying

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