Content studio helps Marriott corner the market on travel entertainment

Nov 17, 2015 - Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Starbucks shows the power of silence during the red cup controversy

starbucks-redcups Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking. Comments

Welcome to the new era of B2B video

watching-video Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads. Comments

Interaction helps brands stand out in the vast volume of video

interactive-video Nov 10, 2015 - With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement. Comments

They laughed when I said neuromarketing

work-laugh-screenshot Nov 9, 2015 - To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Comments

How much do you know about Facebook video advertising?

mark-zuckerberg-video-chat Nov 6, 2015 - ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform. Comments

5 tips to nail your next influencer marketing campaign

lebron-kia Nov 6, 2015 - Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with them. Comments

Why your holiday marketing strategy needs unboxing videos

opening-box Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. Comments

Social media: a revolutionary change that is impossible to ignore

les-mis-revolution Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing. Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Ads of the week: Halloween edition

Photo of a Halloween pumpkin Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

3 things you need to know about bot traffic

robots Oct 29, 2015 - Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false. Comments

10 tips for Hollywood-style social storytelling

walt-disney-flickr Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

How can you market to millennial moms?

millennial-moms Oct 26, 2015 - Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Comments

Where is video going? 5 areas for marketers to focus on

emeraldcity Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

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