Millennial men the most emotional while watching video ads

Oct 13, 2015 - Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy? Comments

Brand vs. brand: social media showdowns in the world of marketing

duel Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

Welcome to the next generation of rank tracking

tracking-users Oct 7, 2015 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

eb-marketing-team Sep 30, 2015 - Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Comments

5 Tips to Make Sure Your Content Connects with the C-Suite

king-queen-crown Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

Getting the Most from Your Email Content

email-marketing-changes Sep 29, 2015 - Email is a vital tool in distributing content across all channels. Comments

Snapchat vs. Facebook vs. YouTube: When Is a View a View?

competition-shutterstock-263835740 Sep 29, 2015 - Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view? Comments

Social Media Marketing Budgets and ROI: How to Plan for 2016

budgetshutterstock-112261523 Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. Comments

Tweets of the Week: Everyone Loves #PizzaRat

pizza-image Sep 25, 2015 - This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. Comments

The Year of Online Video: What We Saw and What's Next for Brands

online-video-advertising Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress? Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

Storytelling or Telling Stories? Why Authenticity Rules

open-book Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

The Video of Small Things Rises in Asia

social-media-and-video Sep 2, 2015 - Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Comments

Madison Avenue Needs Wall Street Wisdom

wall-street-bull Aug 31, 2015 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

tommee-tippee Aug 25, 2015 - In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Comments

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