Marketing News & Expert Advice
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YouTube
New Old Spice-Inspired Brand Personas Heat Up Viral Video
A handful of brands that followed the Old Spice model still managed to achieve their goals.
Victoria's Secret Digital Effort Includes DJ Mixes
Lingerie brand runs campaign via Thefuture.fm.
Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Ashton Kutcher-played character drew racism charges on Twitter yesterday.
Yahoo Woos Small Biz with Marketing Dashboard
New service provides consolidated view of marketing results and reputation.
Chico's Facebook App Prints Cards for Sick Kids
Cause marketing effort will donate $1 for every Get Well message sent.
Amex Aims for Jack White Cred on Twitter, YouTube
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
Google AdWords for Video Improves YouTube Targeting
Aims to bring analytical power of paid search to video content.
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
Facebook Video Visitors Down 8%, Yahoo's Up 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
Facebook Memes Embraced by 90-Year-Old Sports Brand
Easton leans on social marketing to target high school athletes.
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals.
Obama Web Ads Name Romney for First Time
Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach.
Pepsi Mimics Web Celebs and Average Joes in Videos
Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube.
Political Consultants Open to Inevitable Digital Future
At the AAPC Conference, traditional media consultants get a digital education.
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