Marketing News & Expert Advice
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YouTube
Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Oct 2, 2013 - A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Comments
Six Best Practices to Steal from Native Advertising
Sep 17, 2013 -
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
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Absolut Gets Artsy, Wants to 'Transform Today'
Sep 13, 2013 -
Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, but a movement, according to a rep.
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E! Debuts Interactive Pop Culture Talk Show
Sep 10, 2013 -
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.
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Farm Aid Goes Digital to Promote Concert, Family Farms
Sep 9, 2013 -
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Sep 3, 2013 -
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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To Skip or Not to Skip: The Question of Pre-Roll Ads
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
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Combos Seeks Epic Ideas For New Seven Layer Dip
Aug 27, 2013 -
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
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Planters' Mr. Peanut Lands Motivational Speaking Gig
Aug 26, 2013 -
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Aug 22, 2013 -
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
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YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Oct 2, 2013 -
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 -
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by...
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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Sep 27, 2013 -
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
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Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 -
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
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The Year of the Web Series Has Arrived
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
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comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 -
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
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YouTube to Add Offline Viewing to Mobile Apps
Sep 23, 2013 -
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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AARP Taps Star Trek's George Takei to Navigate YouTube Series
Sep 19, 2013 -
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
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Chipotle’s Scarecrow Advocates ‘Food with Integrity’
Sep 18, 2013 -
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
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