Marketing News & Expert Advice
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments
Pros and Cons of Editing Video in the Cloud
Jan 15, 2013 -
If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you.
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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Army's Officership Campaign Focuses on Opportunities
Jan 10, 2013 -
The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer.
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U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Jan 9, 2013 -
KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips.
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NASA Rover Explores Social Landscape
Jan 7, 2013 -
The rover has its own Foursquare badge, among other social offerings.
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3 Critical Strategies for Advertising in the New Year
Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Sierra Nevada Relaunches Site With a Story to Tell
Dec 21, 2012 -
With increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story.
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Italian City Exchanges Trips for Tweets
Dec 21, 2012 -
The city is offering free trips to active social media users in exchange for content.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Marketers React to Facebook Integration Limits
Feb 1, 2013 -
One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends...
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Gillette Wants Americans to Kiss and Tell
Jan 29, 2013 -
Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events.
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Target's Everyday Collection to Highlight Everyday Tweets in Live Event
Jan 24, 2013 -
Target's Tweet-to-Runway Show will feature products tied to everyday tweets.
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Google Earnings Up Despite Motorola Burden
Jan 23, 2013 -
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous...
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New Insight on Women's Video Views Revealed
Jan 23, 2013 -
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.
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Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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Axe Space Promo to Turn Fans into Astronauts
Jan 18, 2013 -
The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel.
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