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Dove Strikes Video Gold Again with "Selfie"

Jan 30, 2014 - Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Comments

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

puppy-carmax-employee Jan 29, 2014 - While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions of viewers who have proven there’s a market for animal lovers during the Super Bowl. Comments

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo

oscar-mayer-wienermobile-tweet2lease Jan 28, 2014 - The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consumers excited about big game ads, without actually advertising in the Super Bowl. Comments

Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women

olay-your-best-beautiful Jan 27, 2014 - Olay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Comments

KISS Rocks and Rolls in John Varvatos Video

jv-ss14-kiss-spread2-full-tagging Jan 24, 2014 - A video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

Changes to Facebook Affect Who Will See Your Brand's Posts

facebook-icon Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

Maytag Gives Repairman a Makeover in New Ad Campaign

maytag-man Jan 15, 2014 - The campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also making the face of the brand contemporary and relatable. Comments

YouTube Comments Revamp: Hit or Miss?

youtube2 Jan 14, 2014 - Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Heineken to Young Men of the World: Dance More, Drink Slow

heineken-dance-more-2 Jan 13, 2014 - The brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

nissan-briefcase Jan 6, 2014 - A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Comments

Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

staplesdogbones-photo Jan 3, 2014 - Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples. Comments

No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

how-to-shave-your-face Dec 30, 2013 - There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second largest search engine. Comments

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

youtube-search-3 Dec 26, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series

2013-12-19-2243 Dec 20, 2013 - The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Facebook and YouTube Lead Mobile Online Activity [Study]

nielsen18 Dec 19, 2013 - As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Comments

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