May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
Sep 8, 2011 - One savvy online community masters the art of helping brands align with issues that matter to community users. Comments
Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.
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Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments
Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments
Dec 12, 2011 -
Though @Zappos account collects cobwebs.
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Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned. Comments
July 18, 2013
September 10-14, 2013
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November 4-7, 2013
June 20, 2013
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