Marketing News & Expert Advice
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Zappos
Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain. Comments
How Community Challenge Campaigns Connect Consumers, Brands
Sep 8, 2011 - One savvy online community masters the art of helping brands align with issues that matter to community users. Comments
Zappos Teams With iVillage to Ease Moms Into School Season
Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments
Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
Comments
What's Next for Luxury Brands Online?
Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
Comments
What Builds a Superfan?
Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
How to Create Marketing Videos on the Cheap
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
SXSW 2012: Customer Service Goes Social
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
Customer (Dis)Service and the New Marketing
Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments
Memorable Campaigns of 2011
Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments
Zappos Runs '12 Days of Twitter' for Holidays
Dec 12, 2011 -
Though @Zappos account collects cobwebs.
Comments
Learn From Others' Social Media Mistakes
Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned. Comments
Fall, a Season for Every Brand
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
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