Zappos

Shoes

How Shoes.com Became Visually Searchable

Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. Comments

AOL ONE Aims to Simplify Programmatic

aol-logo-eraser-red Apr 14, 2015 - AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Comments

Data Breaches and Brand Management: How to Preserve Your Brand Value

protect-brand-value Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments

Why You Should Loosen Your Company’s Social Media Policy

shutterstock-120646564 Jan 12, 2015 - Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Comments

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

shoppingcart Nov 12, 2014 - During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases? Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

b2bchalkboard Feb 27, 2014 - A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking about change, make it actionable, and give it the priority to get it done? Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Developers Gain Access to Amazon for Social Logins

amazon logo May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments

Forget RPE, What's Your PPE: Personality-per-Email?

email-tricks Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain. Comments

Get the Money! 2 Ways to Simplify Your E-Commerce

counting-money Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

What's Next for Luxury Brands Online?

vogueluxuryonline Aug 30, 2012 - Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

How to Create Marketing Videos on the Cheap

Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Memorable Campaigns of 2011

Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments

Zappos Runs '12 Days of Twitter' for Holidays

zappos222 Dec 12, 2011 - Though @Zappos account collects cobwebs. Comments

Learn From Others' Social Media Mistakes

Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned. Comments

Fall, a Season for Every Brand

Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments

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