Marketing News & Expert Advice
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ZenithOptimedia
Marketers Forecast Ad Spending for 2012
Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
Performics Subsumes Sister Agency Offices
Jan 26, 2011 - ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Comments
Agency Groups Predict Strong Online Ad Growth for 2011
Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments
Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Sep 9, 2010 - Digital account previously belonged to Agency.com. Comments
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