Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments
Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments
Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
Mar 30, 2011 - Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Comments
Feb 8, 2011 - Agencies and marketers in India could tackle digital challenges outlined in these three ways. Comments
Jan 26, 2011 - ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Comments
Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments
Sep 9, 2010 - Digital account previously belonged to Agency.com. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT