ZenithOptimedia

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What Can Data Do to Stop Cybercrime?

Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Facebook Becomes the Fastest Growing Global Media Company

Facebook thumbs up May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

Marketers Forecast Ad Spending for 2012

Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

politikana Mar 30, 2011 - Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Comments

The New Digital Divide

digitaldivide2 Feb 8, 2011 - Agencies and marketers in India could tackle digital challenges outlined in these three ways. Comments

Performics Subsumes Sister Agency Offices

Jan 26, 2011 - ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Comments

Agency Groups Predict Strong Online Ad Growth for 2011

Dec 6, 2010 - GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Comments

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

Sep 9, 2010 - Digital account previously belonged to Agency.com. Comments

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