Marketing News & Expert Advice
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Zynga
In-Game Advertising Still Not Drawing Ad Budgets
Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Comments
Foursquare Rivals Test New Strategies
Oct 31, 2011 -
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
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Capital One Runs Ads on Three Zynga Games
Sep 19, 2011 -
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
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Zynga Adds Chief Revenue Officer
Aug 22, 2011 -
Jeff Karp brings branding experience to games company.
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Will Privacy Concerns Limit F-Commerce?
Aug 2, 2011 - The popularity of social games on Facebook suggests otherwise. Comments
Ad Insights From Zynga's IPO Filing
Jul 1, 2011 -
A relatively small player in digital ads - for now.
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How Mobile Is Getting More Social
Jun 30, 2011 - A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Comments
Niche Media Planning: Ad-Supported Mobile Games
May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments
How Brands Helped Zynga Get to IPO Chatter
May 27, 2011 -
In-game campaign spending ranges from $100,000 to $1 million.
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Media Brands Embrace Gamification Trend
Jan 31, 2011 -
Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit.
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Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Dec 29, 2010 -
From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010.
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Your 2013 Marketing Goal - Gamification
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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DreamWorks Teams With Zynga to Push 'Madagascar 3'
May 30, 2012 -
Gamers are targeted with video trailers and UGC features.
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Taco Bell, BK and Others Eat Up Social Currency
May 22, 2012 -
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
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Zynga's Ad Revenue Climbs to $28.2M, up 117%
Apr 27, 2012 -
Social game developer sees total revenue reach $320.1M during Q1 2012.
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Tribal DDB CEO Calls 'B.S.' on Gaming Ads
Apr 16, 2012 -
Paul Gunning says firms like Zynga and EA are missing big opportunities.
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Zynga Poaches Ad Sales Vet From Competitor
Apr 4, 2012 -
Departing RockYou, Julie Shumaker hired to grow sponsorship revenues.
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Zynga's Q4 Ad Revenue Jumped 230%
Feb 14, 2012 -
Ad sales brought the social games publisher $74.5 million in 2011.
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The Future Is Free*
Jan 10, 2012 - Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Comments
The Problem With Gamification
Dec 19, 2011 - Before you develop a social loyalty program, ask these questions. Comments
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