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In-Game Advertising Still Not Drawing Ad Budgets

Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Comments

Your 2013 Marketing Goal - Gamification

where-in-america Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

Facebook's Latest Ad Test a Step Toward Monetizing Mobile

facebook-mobile Sep 18, 2012 - The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Comments

DreamWorks Teams With Zynga to Push 'Madagascar 3'

dreamworks May 30, 2012 - Gamers are targeted with video trailers and UGC features. Comments

Taco Bell, BK and Others Eat Up Social Currency

plink May 22, 2012 - On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Comments

Zynga's Ad Revenue Climbs to $28.2M, up 117%

zynga Apr 27, 2012 - Social game developer sees total revenue reach $320.1M during Q1 2012. Comments

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

paul-gunning Apr 16, 2012 - Paul Gunning says firms like Zynga and EA are missing big opportunities. Comments

Drawing Ideas From Draw Something

drawsomethingalonefeature Apr 13, 2012 - What is the draw of Draw Something and what can we marketers learn from it? Comments

Zynga Poaches Ad Sales Vet From Competitor

zynga-ipo Apr 4, 2012 - Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Comments

Zynga's Q4 Ad Revenue Jumped 230%

mccarthy-ford-zynga Feb 14, 2012 - Ad sales brought the social games publisher $74.5 million in 2011. Comments

The Future Is Free*

Jan 10, 2012 - Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Comments

The Problem With Gamification

Dec 19, 2011 - Before you develop a social loyalty program, ask these questions. Comments

Foursquare Rivals Test New Strategies

earlybird2 Oct 31, 2011 - Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Comments

Capital One Runs Ads on Three Zynga Games

capital-one-building Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments

Zynga Adds Chief Revenue Officer

jeff-karp Aug 22, 2011 - Jeff Karp brings branding experience to games company. Comments

Will Privacy Concerns Limit F-Commerce?

Aug 2, 2011 - The popularity of social games on Facebook suggests otherwise. Comments

Ad Insights From Zynga's IPO Filing

zynga-ipo Jul 1, 2011 - A relatively small player in digital ads - for now. Comments

How Mobile Is Getting More Social

Jun 30, 2011 - A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Comments

Niche Media Planning: Ad-Supported Mobile Games

May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments

How Brands Helped Zynga Get to IPO Chatter

farmersfarmville May 27, 2011 - In-game campaign spending ranges from $100,000 to $1 million. Comments

Media Brands Embrace Gamification Trend

bingrewards Jan 31, 2011 - Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Comments

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