Dec 29, 2010 - From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Comments
Nov 16, 2010 - Company to roll out brand integrations across more of its games, and to push into the mobile gaming space. Comments
Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments
Oct 18, 2010 - The firm will offer FarmVille players access to a branded airship providing virtual crop protection. Comments
Oct 7, 2010 - McDonald's introduces branded farm and other content with popular Zynga-owned social game. Comments
Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments
Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014