Marketing News & Expert Advice
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Zynga
Zynga Ramps Up In-Game Ads, Extends Beyond FarmVille
Nov 16, 2010 - Company to roll out brand integrations across more of its games, and to push into the mobile gaming space. Comments
Engine or Destination - Which Are You?
Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments
Farmers Insurance on FarmVille...What Took So Long?
Oct 18, 2010 -
The firm will offer FarmVille players access to a branded airship providing virtual crop protection.
Comments
Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille
Oct 7, 2010 -
McDonald's introduces branded farm and other content with popular Zynga-owned social game.
Comments
What Advertising Strategies Work With Social Apps?
Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments
What's the Next Game Changer in Digital Marketing?
Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments
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