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Zynga Ramps Up In-Game Ads, Extends Beyond FarmVille

Jack Marshall  |  Strategies

Nov 16, 2010 - Company to roll out brand integrations across more of its games, and to push into the mobile gaming space. Comments

Gary Stein  |  Strategies

Engine or Destination - Which Are You?

Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments

Kate Kaye  |  Social Media

Farmers Insurance on FarmVille...What Took So Long?

farmersfarmville Oct 18, 2010 - The firm will offer FarmVille players access to a branded airship providing virtual crop protection. Comments

Jack Marshall  |  Social Media

Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille

mcdsfarmvillephoto Oct 7, 2010 - McDonald's introduces branded farm and other content with popular Zynga-owned social game. Comments

Rob Weber  |  Strategies

What Advertising Strategies Work With Social Apps?

Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments

Anna Maria Virzi  |  Strategies

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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