Facebook, Twitter, iPad Ads and More: What Mattered in 2010

Dec 29, 2010 - From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Comments

Zynga Ramps Up In-Game Ads, Extends Beyond FarmVille

mcdsfarmvillephoto Nov 16, 2010 - Company to roll out brand integrations across more of its games, and to push into the mobile gaming space. Comments

Engine or Destination - Which Are You?

Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments

Farmers Insurance on FarmVille...What Took So Long?

farmersfarmville Oct 18, 2010 - The firm will offer FarmVille players access to a branded airship providing virtual crop protection. Comments

Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille

mcdsfarmvillephoto Oct 7, 2010 - McDonald's introduces branded farm and other content with popular Zynga-owned social game. Comments

What Advertising Strategies Work With Social Apps?

Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.