Books

Looking to delve more into a particular online marketing topic such as SEO, PPC, social media marketing, landing page optimization, and more? Chances are a ClickZ author has provided an in-depth look at the topic in a book. Check out this book list of titles written by marketing experts from ClickZ.

alamo-games-2-go

Alamo's Family Games Campaign Targets CEO Moms

In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.

Campaign '08: A Turning Point For Digital Media

book-campaign08-katekaye Feb 20, 2009 - If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web... Comments

The Truth About Email Marketing

simms-jenkins-book Feb 10, 2009 - The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing. Comments

Social Media Metrics, How to Measure and Optimize Your Marketing Investment

social-media-metrics Feb 3, 2009 - What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media... Comments

Advanced Email Marketing

advanced-email-marketing Jan 30, 2009 - Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? You can promise to prove how well email is increasing... Comments

Web Metrics, Proven Methods for Measuring Web Site Success

webmetrics Jan 15, 2009 - Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together. Comments

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

book-web-mktg02 Jan 12, 2009 - Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Comments

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

customerservice Jan 7, 2009 - Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue... Comments

What Makes People Click: Advertising on the Web

what-makes Jan 1, 2009 - Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used... Comments

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

signmeup Dec 30, 2008 - Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman Comments

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