Marketing News & Expert Advice
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Ratings and Reviews - A Foundation for Magical Community Marketing
What's the magic formula for defining your consumers' experience with your brands?
5 Reasons Why Mobile Browsing Isn't That Important
Before making a big investment to optimize your website for mobile users, consider these factors.
Standing Out in the App Crowd
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media is about attracting actions and conversations, not shouting at people.
5 Ways to Target U.S. Hispanics Online
How does a brand go about broaching a relationship with this coveted audience?
Social View-Through
What would you call the social media equivalent of a view-through?
I'll Have Another
When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it.
Improving Your Negotiating Skills
Start with what you're willing to pay, remember everything's negotiable, negotiate the non-obvious, honor your word, and be willing to walk away.
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
Advertising in the Age of Choice
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
3 Ways to Know When You Are Data Obese
Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers.
The 3 Stages of Social Media Marketing
How to transfer excitement into business results.
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
14 Social Media ROI Metrics You Can Use Right Now!
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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