Column

social-media-tools-map

Social Success via Search

May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments

Choose Not to Confuse

confusedwoman May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers. Comments

The Best New Ads Tell a Story

wonder-oreo May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

Prediction: Was I Right?

future-predictions May 16, 2013 - Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes. Comments

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

new-inboxbook May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

SEO Diagnostics With Google Analytics

seo-analytics May 16, 2013 - Start your investigation without letting assumptions or biases affect your thoroughness. Comments

Rich Media and Social Media: A Match Made in Marketing Heaven

paid-shared-earned-owned-media May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

How Will the Digital Industry Survive Its Teen Years?

teenager May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

Financial Services: The Mobile Vertical to Watch

counting-money May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

More Tactics to Grow Your B2B Email List

b2bchalkboard May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

The Rush to Go Live With Mobile

mobile-traffic May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Back to Basics: Email Marketing Metrics

email-tricks May 21, 2013 - With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. Comments

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

How to Create Actionable Insights From YouTube Search Data

youtube-logo May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments

Putting the 'U' Back in Automation

u May 20, 2013 - We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Comments

A 10-Point Strategy to Optimize Your Email Program

email-images May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

What Social Fragmentation Means for Marketers

fragmentation May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

12 Hidden Pitfalls in PPC Campaign Automation

ppc-icon May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important. Comments

7 Subreddits Online Marketers Should Follow

subreddit May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...