May 24, 2013 - Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Comments
May 22, 2013 -
How to use images to make your brand come alive.
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May 22, 2013 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
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May 22, 2013 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
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May 21, 2013 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
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May 21, 2013 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
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May 21, 2013 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
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May 21, 2013 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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May 20, 2013 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
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May 20, 2013 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
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May 20, 2013 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
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May 24, 2013 -
Why so many fail and the three "A's" of mature social strategies to succeed today.
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May 24, 2013 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
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May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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May 24, 2013 -
It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of direct traffic.
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May 23, 2013 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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May 23, 2013 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
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May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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May 23, 2013 -
Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
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May 23, 2013 -
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
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May 22, 2013 -
How do you make sure that your business shows up when people run searches based on their location?
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May 29-30, 2013
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June 5, 2013
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June 20, 2013
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