Marketing News & Expert Advice
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Column
Social Success via Search
May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments
Choose Not to Confuse
May 17, 2013 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
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The Best New Ads Tell a Story
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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Prediction: Was I Right?
May 16, 2013 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Rich Media and Social Media: A Match Made in Marketing Heaven
May 15, 2013 -
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
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Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
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How Will the Digital Industry Survive Its Teen Years?
May 15, 2013 -
How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Rush to Go Live With Mobile
May 21, 2013 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
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Data Shows 'Big Data Marketing' Is a Growing Field
May 21, 2013 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
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Back to Basics: Email Marketing Metrics
May 21, 2013 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
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How to Create Actionable Insights From YouTube Search Data
May 20, 2013 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
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Putting the 'U' Back in Automation
May 20, 2013 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
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7 Subreddits Online Marketers Should Follow
May 17, 2013 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
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