Marketing News & Expert Advice
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Column
Distracting Users From Buying
By combining the e-commerce experience with the brand experience are you just distracting your consumers?
Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.
Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Create an innovative user experience that leverages content from archives of a strong brand or legacy.
Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders
Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there's a catch…or five.
'Don't Be Evil'…3 Steps to Being Good
Being good is simple with accountability, easy content generation, and easy sharing.
Year of the What?
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.
The Mobile Female
Women use smartphones differently from men. Here's what that means for marketers.
Building Community Engagement Around Key Events
Invest in unique content, aggregate and curate, and prepare and promote.
Delivering a Consistent Customer Experience
The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.
Request for Proposal: How to Make the Most of It
How to develop a scoring system to evaluate marketing automation providers.
Are You Losing Credibility With Yourself?
This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself.
The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.
When Good Customers Turn Against You
How to avoid "morale costs."
Same Turkey, New Knife
Technology may still capture the most advertising value, but what if publishers own it?
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