What's the magic formula for defining your consumers' experience with your brands?
Before making a big investment to optimize your website for mobile users, consider these factors.
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
Social media is about attracting actions and conversations, not shouting at people.
How does a brand go about broaching a relationship with this coveted audience?
What would you call the social media equivalent of a view-through?
When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it.
Start with what you're willing to pay, remember everything's negotiable, negotiate the non-obvious, honor your word, and be willing to walk away.
YouTube effort garners over 3 million views since the weekend.
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers.
How to transfer excitement into business results.
Twitter's new feature is reliant in part on tracking DNT would disable.
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.

June 6, 2012
1:00pm ET / 10:00am PT