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Behind the Technology of Hong Kong’s #UmbrellaRevolution

Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

Making Your List and Checking It Twice

holiday-planning-checklist Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments

Growth of the Private Marketplace

private-marketplace Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

Get in the Halloween Spirit With These Marketing Tricks and Treats

halloween Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday. Comments

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30, 2014 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

Is an Analytics Cloud for Salesforce Enough?

salesforcecloud Sep 29, 2014 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial? Comments

3 PPC Fails That Can Hurt Your Brand

ppc-icon Sep 29, 2014 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC. Comments

The Illusion of Change

illusion-of-change Sep 29, 2014 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful in this fluid industry. Comments

Search Is No Longer a Destination - It’s an Activity

search-look-binoculars Sep 29, 2014 - As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. How can marketers take advantage of this? Comments

Baidu's New Logo Offering Will Enhance SEO

eddie-choi-baidu-new-snippet Sep 28, 2014 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Comments

Using the "Yearbook" Approach to Content Marketing

yearbook-approach Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their network. Comments

Warning: Your Smartphone May Cause Career Limitations

Warning sign Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes. Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Important Facets of Social Selling

Social Media Sharing Sep 26, 2014 - If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage of social selling and examples of brands that are doing it right. Comments

Innovation in Business: The API Economy

uber Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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