Marketing News & Expert Advice
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Analytics
Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
The Hidden Downside of a Great User Experience
User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen.
Social View-Through
What would you call the social media equivalent of a view-through?
3 Ways to Know When You Are Data Obese
Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers.
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.
E-Commerce Moneyball: Chasing the Market Leader
How an underdog became the market leader in the online marketing space.
8 Steps to a Better Direct Response Landing Page
Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.
Facebook's Hidden Asset
Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake.
Single-Feature vs. All-in-One: The Tide Is Changing
Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions?
Incremental Opt-In: The End of the Privacy Problem
It's up to you to convince people to hand over the keys to their personal data set.
4 Affiliate Marketing Strategies That Drive Conversions
How to turn discount-oriented browsers into buyers.
Too Much Data Means Too Much Data
Don't get distracted by what you might get, but focus on what you know you can have.
Is Your Traffic Mix Efficient?
Optimizing how you generate traffic and convert potential buyers.
Dashboards, Infographics, and Visualizations - Best Practices
When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle?
Do Your Site Visitors Push Your Buttons?
Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked?
13 Content Marketing Steps
How to ensure your content is developed, discovered, and distributed.
Become a Paid Search Expert!
ClickZ Academy's e-Learning course on Paid Search Strategies helps you get the most out of your PPC efforts. From basics to post launch analysis, the 8 modules of this online certifcation are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
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