Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments
Topics in Email:
More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Your Shopping Cart's Hidden Trap Door
May 7, 2013 -
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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7 Reasons Why Your Email Marketing Program May Fail
May 2, 2013 -
Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
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Get Me Off This List!
May 1, 2013 -
Five ways to get your unsubscribe rates to go back to normal.
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Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.
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Testing, for the Heck of It
Apr 24, 2013 -
Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?
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Once Upon a Time…How Goldilocks Can Help Your Email Frequency
Apr 23, 2013 -
The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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The Future of the New Inbox
Apr 18, 2013 -
Why email has changed…and must continue to do so.
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5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Email Subject Lines...Say What?
Apr 16, 2013 -
Six elements we should all consider about the subject lines of the messages we send.
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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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Does Your Agency Underestimate Email?
Apr 10, 2013 -
The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.
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Combating 5 Signs of Digital Hoarding Behavior
Apr 9, 2013 -
Five behaviors that can lead to digital hoarding and how you can overcome them.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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We Are Not All Created Equal
Apr 3, 2013 -
We need to first have a solid understanding of who our audience is and then decide how to treat them.
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Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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