Marketing News & Expert Advice
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Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.
More Tactics to Grow Your B2B Email List
May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments
Topics in Email:
The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Your Shopping Cart's Hidden Trap Door
May 7, 2013 -
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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7 Reasons Why Your Email Marketing Program May Fail
May 2, 2013 -
Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
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Get Me Off This List!
May 1, 2013 -
Five ways to get your unsubscribe rates to go back to normal.
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Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.
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Testing, for the Heck of It
Apr 24, 2013 -
Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?
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Once Upon a Time…How Goldilocks Can Help Your Email Frequency
Apr 23, 2013 -
The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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The Future of the New Inbox
Apr 18, 2013 -
Why email has changed…and must continue to do so.
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5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Email Subject Lines...Say What?
Apr 16, 2013 -
Six elements we should all consider about the subject lines of the messages we send.
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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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Does Your Agency Underestimate Email?
Apr 10, 2013 -
The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.
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Combating 5 Signs of Digital Hoarding Behavior
Apr 9, 2013 -
Five behaviors that can lead to digital hoarding and how you can overcome them.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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We Are Not All Created Equal
Apr 3, 2013 -
We need to first have a solid understanding of who our audience is and then decide how to treat them.
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Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
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Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
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May 15, 2013 -
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