Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.


4 tips for growing your email list with opt-in

Nov 25, 2015 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Comments

Stay ahead of the statistic: avoid declining deliverability

add-more-email-subscribers Nov 17, 2015 - Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions. Comments

Separating the 'what' from the 'how' in digital marketing

why-how-google-images Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

5 keys to success with triggered email campaigns

pulling-the-trigger Nov 9, 2015 - The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages. Comments

Do you know when to call in the email experts?

who-you-gonna-call Nov 4, 2015 - Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Comments

Is email the best channel for customer service?

fastest-channels1 Nov 4, 2015 - A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Comments

Email testing and optimization: an in-depth look into what works

testing-email Oct 29, 2015 - It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process. Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

The 7 commandments of monetizing your subscriber base

hp2 Oct 28, 2015 - How proper content monetization can greatly increase your bottom line. Comments

Setting up email CRM to drive the purchase journey

drive-flickr-21064361398-a74abd4e0e-z Oct 20, 2015 - As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Comments

What's the best email frequency and how do you find it?

dma-email-frequency Oct 20, 2015 - The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many and not enough email. Comments

Go live! The top 5 open-time personalization testing opportunities

email-images Oct 16, 2015 - What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips. Comments

How to earn Cubs status for your email program

stats-cubs-646817886-f084c4d8dd-z Oct 14, 2015 - Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Email interaction: tell it like it is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

Taking Risks to Grow Your List

growthplant Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. Comments

An Email Marketer's Guide to Smart Automation

A little robot Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

It's Just Email, How Complicated Can It Be?

bad-email Sep 14, 2015 - Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Comments

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