Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.


Email Primetime: Connect with Customers on Their Schedules

Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Email Interaction: Tell It Like It Is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

Taking Risks to Grow Your List

growthplant Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. Comments

An Email Marketer's Guide to Smart Automation

A little robot Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

It's Just Email, How Complicated Can It Be?

bad-email Sep 14, 2015 - Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Comments

5 Conversion Optimization Tests to Try With Your Next Email Campaign

email-growth-profit Sep 10, 2015 - Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign. Comments

3 Ways to Grow Your Opt-In Email List for Free

opt-in-email Sep 9, 2015 - Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost at all. Comments

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. Comments

When Good Shoppers Stray

left-shopping-cart-shutterstock-294431735 Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions. Comments

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24, 2015 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. Comments

Email Marketing: The Best Is Yet To Be!

mobile-email Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

Freq Out! Not Optimizing for Frequency Can Cost You

email-deliverability Aug 12, 2015 - Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Comments

Seizing Inbox Innovation Opportunities

email-inbox-shutterstock-60125965 Aug 11, 2015 - Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a "carpe diem" approach to inbox innovation. Comments

Your Email Marketing May Impact Your Rankings

patent-pending Aug 10, 2015 - Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Comments

Who Is a Hot Surprise? Never Use Your Worst Photo!

surprise Aug 10, 2015 - Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

A Prime Example of the Effectiveness of Email

amazon-amazonprime-amazonprimeday-logo Aug 5, 2015 - Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Comments

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Comments

How Email Works, Part Three: Anatomy of an Email

how-email-works-image Jul 31, 2015 - In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS. Comments

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