Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

I'll Have Another

When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it.

Dave Hendricks | Email Marketing Optimization | May 24, 2012

Topics in Email:

Time to Stop Optimizing for Big Browser?

Are you prepared for the mobile movement?

Tal Nathan | Advanced Email Marketing | May 18, 2012

Let the Silos Fall Down!

Part two in a two-part interview with Jay Baer.

Simms Jenkins | Email Marketing Best Practices | May 17, 2012

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Mike Hotz | B2B Email Marketing | May 16, 2012

Boosting Revenue From Email

Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable.

Jeanne Jennings | Email Marketing | May 14, 2012

What Gmail Teaches Us About Spam Filtering

The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series.

Derek Harding | Email Marketing Optimization | May 10, 2012

The Great E-Appending Debate

Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work?

Dennis Dayman | Email Delivery | May 9, 2012

Tactics to Improve List Hygiene

An interview with Craig Swerdloff of LeadSpend.

David Daniels | Email Marketing | May 7, 2012

Why Email Is Like Madonna and Facebook Is Lady Gaga

Part one in a two-part interview with Jay Baer.

Simms Jenkins | Email Marketing Best Practices | May 3, 2012

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention.

Tal Nathan | Advanced Email Marketing | May 1, 2012

Revising the Welcome Message

A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email.

Jeanne Jennings | Email Marketing | April 30, 2012

The Most Loyal Customer Is the Email Subscriber

If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company.

Dave Hendricks | Email Marketing Optimization | April 26, 2012