Email

Email marketing pros must tune their marketing efforts in an increasingly social and mobile world. Experts discuss best practices in B2C, plus deliverability, optimization, and more.

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Mike Hotz | B2B Email Marketing | May 16, 2012

Topics in Email:

Boosting Revenue From Email

Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable.

Jeanne Jennings | Email Marketing | May 14, 2012

What Gmail Teaches Us About Spam Filtering

The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series.

Derek Harding | Email Marketing Optimization | May 10, 2012

The Great E-Appending Debate

Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work?

Dennis Dayman | Email Delivery | May 9, 2012

Tactics to Improve List Hygiene

An interview with Craig Swerdloff of LeadSpend.

David Daniels | Email Marketing | May 7, 2012

Why Email Is Like Madonna and Facebook Is Lady Gaga

Part one in a two-part interview with Jay Baer.

Simms Jenkins | Email Marketing Best Practices | May 3, 2012

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention.

Tal Nathan | Advanced Email Marketing | May 1, 2012

Revising the Welcome Message

A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email.

Jeanne Jennings | Email Marketing | April 30, 2012

The Most Loyal Customer Is the Email Subscriber

If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company.

Dave Hendricks | Email Marketing Optimization | April 26, 2012

When Making Money Costs You Money

When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues.

Jay Brangiforte | Email Delivery | April 25, 2012

Beginning the Journey of Marketing Optimization

Four tips to jump-start your email optimization program.

David Daniels | Email Marketing | April 23, 2012

Mobile Revolutionizing the Inbox

What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.

Simms Jenkins | Email Marketing Best Practices | April 19, 2012

Leverage Social Behavior in Your B2B Email Campaigns

Companies need to focus on growing engagement with their fan base, not just collecting more fans.

Mike Hotz | B2B Email Marketing | April 18, 2012

Boosting Your Conversion Rates

Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox.

Jeanne Jennings | Email Marketing | April 16, 2012