Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Brands Take Super Risks With Social Media
Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime.
The Mobile Female
Women use smartphones differently from men. Here's what that means for marketers.
The Mobile Male
Targeting female mobile users at the expense of male users could be a big mistake.
Creepy Creative - Does It Work?
Non-profit and public service programs often have to work hard to generate enthusiasm - so sometimes they have to get a little weird.
The More Media Buying Changes, the More It Stays the Same
The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance.
Memorable Campaigns of 2011
Brands show us that when it comes to online media, we haven't done it all yet.
5 Innovative Buys You Might Have Missed
Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys.
5 Must-Haves for Your 2012 Campaigns
The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising.
The Cross-Media Key to Reaching Women Online Is Trust
We need to come up with creative new ways to market to women that bridge the gap between online and offline mediums.
5 Ways to Boost Your Media Buy With a Holiday Theme
Adopt a marketing strategy that incorporates the holidays into this month's media buys.
Cyber Monday Lessons for Retailers
Consumers aren't just expecting great deals this holiday season; they're expecting a great shopping experience. And retailers had better deliver.
Made to Order - Web-Only Content That Makes for a Great Buy
Exclusive content placements on your site create additional channels through which to connect with consumers.
5 Google Paid Search Products You Need to Know
Google is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look.
Top 3 Considerations for Your Holiday Mobile Campaign
More consumers are planning on doing their holiday shopping on mobile devices this year. Are you taking full advantage of this opportunity?
Back From the Dead - 3 Units You Thought Were Goners
As media buyers, we must watch our backs and look out for those things lurking that could negatively impact our campaigns.
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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