Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
Negotiating the Best Deal for Online Ad Inventory
How should advertisers react to this new entrant in an already crowded display advertising space?
Awaiting the Invitation
The role of social media is about listening and providing value that supports the constant consumer dichotomy.
Pondering Multi-Screen Media Planning
How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process?
4 Mobile Trends to Watch
Data capturing, adaptable content, social media, and activation.
What Media Planners Need to Know About Programmatic Buying
Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.
Internet Radio Lets Advertisers Tune in to Their Creativity
Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know.
The Best of 2012's IAB Annual Leadership Meeting
Six highlights and five takeaways from the meeting.
Pinterest - Should Marketers Care?
What those in the emerging technology and social marketing industry think about the value of Pinterest.
Does Super Bowl XLVI Portend the Future of Media Planning?
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
Paid, Owned, and Earned Content…Ineffective Without Optimization
Five guidelines for making cross-channel content optimization central to your media planning strategy.
What Advertisers Should Know About Video in 2012
As digital video heats up, here's what media planners should expect to be talking about.
And Then What…Becoming a Marketing Engineer in 2012
If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that.
Social Media + Search Marketing + Online Media = Success
Seven ways to integrate these channels and blur the lines between disciplines.
47 Ways to Buy and Place Online Display Ads
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
4 Questions for Media Success
Building a comprehensive media strategy.
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June 6, 2012
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