Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
Does Super Bowl XLVI Portend the Future of Media Planning?
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
Paid, Owned, and Earned Content…Ineffective Without Optimization
Five guidelines for making cross-channel content optimization central to your media planning strategy.
What Advertisers Should Know About Video in 2012
As digital video heats up, here's what media planners should expect to be talking about.
And Then What…Becoming a Marketing Engineer in 2012
If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that.
Social Media + Search Marketing + Online Media = Success
Seven ways to integrate these channels and blur the lines between disciplines.
47 Ways to Buy and Place Online Display Ads
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
4 Questions for Media Success
Building a comprehensive media strategy.
The Digital Video Dilemma
A look at the value of digital video beyond the GRP.
10 Tips for Building Fans via Facebook Advertising
What are the interests and demographics of the people who already love your brand?
No Shortage of Predictions at ad:tech NY 2011
Predictions, statistics, and tidbits from the latest ad:tech conference.
Bookmarking Banner Ads With AdKeeper
Will a tool encourage consumers to save, share, click, and engage with ads?
The Impact of the 2012 Election on the Digital Media Landscape
With so much online election activity early on, digital media professionals should be planning ahead.
Lessons From a Real-Life 'Mad Woman'
Wisdom from advertising legend Jane Maas.
Supersize My Ad
Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract or interrupt that experience.
Managing the Madness
Six questions media professionals need to answer that will direct their planning across long-term and short-term projects.
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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