Search

Fundamentals and trends for SEO, PPC, real-time and more.

5 Reasons SEM Pros Should Run Facebook Advertising

The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising.

Kevin Lee | Paid Search | May 25, 2012

Topics in Search:

Links Are Effects, Not Causes

Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers.

Adam Audette | SEO | May 22, 2012

Facebook's Moment: Ready or Not, the Time Is Now

Facebook must now grow into the promise the platform offers for the benefit of all.

Chris Copeland | Search Marketing | May 21, 2012

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

The problem Google faces is that, at the end of the day, it's running an auction.

Andrew Goodman | Paid Search | May 18, 2012

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have?

Marios Alexandrou | SEO | May 16, 2012

Attribution and View-Through Search Conversions

Factoring offline search stimuli into an attribution model.

Kevin Lee | Paid Search | May 11, 2012

Google Penguin - 5 Tips for People Who Didn't Get Hurt

Take advantage of the amazing opportunity to build an SEO strategy based on compelling content.

Sage Lewis | Search Marketing | May 7, 2012

4 Ways Authorship Markup Enhances SEO

A tool makes search more social. Here's how.

Crispin Sheridan | SEO | May 2, 2012

The New Social Considerations for PPC for Online Businesses

It's key to keep advertising initiatives integrated with your general social networking presence.

Lisa Raehsler | Paid Search | May 1, 2012

Google AdWords Video Launches, Facebook Misses Q1

Keeping track of changes in search and social.

Kevin Lee | Paid Search | April 27, 2012

The Importance of Standing for Something in Your Digital Investing

If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something.

Chris Copeland | Search Marketing | April 23, 2012

Match Type Mayhem: Did AdWords Just Exit the High Road?

Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match.

Andrew Goodman | Paid Search | April 20, 2012

Talk About SEO Like a Regular Marketer

Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets.

Marios Alexandrou | SEO | April 18, 2012

Google Semantic Search and SEO

As semantic search evolves it will become more important to focus on picking the right keywords based on user intent and mapping them to relevant content.

Ron Jones | Search Marketing | April 16, 2012