Marketing News & Expert Advice
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Fundamentals and trends for SEO, PPC, real-time and more.
12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important. Comments
Topics in Search:
SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
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Demystifying Google's Enhanced Campaigns Bid Modifiers
May 6, 2013 -
Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Post-Penguin Link Building Strategies - Pruning Your Links
May 1, 2013 -
The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.
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Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
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PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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The Time Suck That Is SEO Reporting
Apr 18, 2013 -
It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Can Quality Score Be Gamed?
Apr 5, 2013 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.
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Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4, 2013 -
What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?
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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
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What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
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Aligning SEO With a Company's Overall Brand Strategy
Mar 20, 2013 -
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 15, 2013 -
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