Social

Best practices in social marketing, social commerce, and community management.

content

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process. Comments

Beyond Storytelling

001-storydoing-revenue Apr 15, 2014 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Comments

Is It Possible to Measure Social Media ROI?

shutterstock-159903269 Apr 15, 2014 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)? Comments

Promoting Your Social Presence

social-media-marketing Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

klm Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments

Social Marketing Needs the Real You

the-real-you-social Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for many years to come. Comments

Are You Prepared for Visual Social Media Marketing?

photos-shutterstock-153404300 Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and target interests. Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

3 Reasons to Start an Employee Advocacy Program

employee-advocacy Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

To Post or Not to Post

Social media Mar 27, 2014 - What are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Market Through Shared Interests and Passions Using Social Media

pinterest-screen Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Rethink Social Media War Room Strategy

social-media-battle-royal Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

sxsw-l Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an unmistakable element of "self-built" and "individual control" at the root. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

 

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