Marketing News & Expert Advice
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Social
Best practices in social marketing, social commerce, and community management.
It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24, 2013 - Why so many fail and the three "A's" of mature social strategies to succeed today. Comments
Topics in Social:
10 Ways to Turn Your App Into a Power Community Using Push
May 23, 2013 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
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Visual Storytelling
May 22, 2013 -
How to use images to make your brand come alive.
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Social Success via Search
May 21, 2013 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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The Hidden Factors That Drive Social Media Behavior and Success
May 14, 2013 -
Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).
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Multi-Channel Customer Care Includes Social
May 8, 2013 -
The challenge with social is that it's not just an add-on: it's a culture change.
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Live From the Global Purpose Summit
May 2, 2013 -
A few tips from top brands on purposeful communications.
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How to Protect Your Online Reputation and Close the Deal
May 1, 2013 -
How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?
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Is Facebook the World's Best Loyalist Marketing Platform Ever?
Apr 30, 2013 -
We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value.
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You Are What You Like
Apr 25, 2013 -
Social data yields important audience insights.
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14 Ways to Link Social and SEO
Apr 23, 2013 -
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
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Advertising on Facebook Is About Community, Not Clicks
Apr 19, 2013 -
Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant?
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Drawing Consumers in With Intrigue
Apr 18, 2013 -
Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers.
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5 Ways to Make Facebook's New Graph Search Work for Your Brand
Apr 17, 2013 -
Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it develops.
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What Does It Mean to Be Human in Social Media?
Apr 16, 2013 -
Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives.
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Structured Data, Google Highlighter, and How Can They Help Your Business
Apr 11, 2013 -
Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there.
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How to Manage the Social Media Overload
Apr 10, 2013 -
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Apr 9, 2013 -
How four pairs of flashy shoes proved why successful social media campaigns are no accident.
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Postal Fail and the Value of Email Messaging
Apr 4, 2013 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
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June 5, 2013
1:00pm ET / 10:00am PT
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June 20, 2013
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e-Learning Courses
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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