Marketing News & Expert Advice
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Social Media
As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Foursquare, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.
The 3 Stages of Social Media Marketing
How to transfer excitement into business results.
Don't Advertise, Just Deliver
Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.
How to Develop a Global Social Media Strategy
Businesses must balance global-local efforts.
The 7 Habits of Highly Effective Social Media Marketers
Get into the habit of updating your social media skill sets.
Social Customer Care and WOM Marketing: A Match Made on the Web
In a medium where anyone can say anything, how is a brand supposed to manage its image?
7 Ways to Make Your Brand More Pinteresting
Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this.
Social Customer Service: Best Practices
The next time you ignore a tweet or Facebook comment you might regret it.
Making Your CRM Program More Social
Consider these five ways to integrate social into your corporate CRM strategy.
9 Steps to Building a Content Marketing Strategy
Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.
Social Media and Customer Care: Scale Up or Go Home
If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "what's next."
Measuring Social Media Success in 2012
And three goals for increasing social measurement this year.
How Small Businesses Can Integrate SEO Into Their Social Media Efforts
Three ways you can balance optimizing for both search engines and social community members.
SXSW 2012: Customer Service Goes Social
The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared?
6 Effective but Ignored Social Media Marketing Sites
A look at the less obvious social networking sites that can help grow your brand presence across the web.
Engagements > Fans
The value of investing in social media can create lasting value for your brand with great effect.
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
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