Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Movie Marketing Strategies Are "Fifty Shades of Social"

movie-theater Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon. Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

Don’t Get Shacked

radioshack-store Feb 11, 2015 - What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Comments

How to Speak With Customers on Social When You Aren’t the Target Audience

how-to-speak-with-customers-on-social Feb 5, 2015 - In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demographic? Comments

Social Selling for Sales Success

social-marketing Feb 3, 2015 - The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception. Comments

How to Build Organic Growth Organically in Social Media

social-sharing-group Feb 2, 2015 - These three tips can help you build an organic community in social media through non-paid efforts. Comments

Snapshot: South Korea’s Social Media Landscape

south-korea-line Feb 1, 2015 - South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns. Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

20 Types of Selfies to Ask Your Audience to Share

selfie-social-media Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

What the Rise of Dark Social Programmatic Means for Facebook

facebook-mobile-blue Jan 15, 2015 - Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities? Comments

3 Practical Tips for Improved Social Customer Care

Customer Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers. Comments

To Celebrity or Not to Celebrity?

14jan15-nick-annetts-scarlett-sodastream Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments

A Tenuous Link Between Digital Marketing and #CharlieHebdo

je-suis-charlie Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

3 Tips for Tapping Social Influencers

Social Media Sharing Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments

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