Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.


Brand vs. Brand: Social Media Showdowns in World of Marketing

Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. Comments

Snapchat vs. Facebook vs. YouTube: When Is a View a View?

competition-shutterstock-263835740 Sep 29, 2015 - Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view? Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

10 Lessons Learned About Social Media From My Parents

real-life-social-media Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28, 2015 - All digital marketers should keep the following four social media terms in their vocabulary. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

How the Value of Social Content is Increasing

shutterstock-131691863 Jul 21, 2015 - When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead. Comments

10 Ways to Find Common Ground With Your Social Media Audience

humanize-social-media Jul 14, 2015 - There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Comments

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

twitter-logo Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Comments

Why Weibo Still has a Role to Play for Brands

weibo-logo-international Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

Five Social Actions that can Help You Convert

social-data-understand Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial. Comments

Are You Adhering to the FTC's New Social Media Guidelines?

ftc-logo Jun 24, 2015 - The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Connecting With Asia's New Age Consumers

affluent-millennials Jun 17, 2015 - LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

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