Marketing News & Expert Advice
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Analytics
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
5 European Nations Love Their Sports Sites
Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans.
Measuring Facebook: Some Users Have Real-Time Insights Now
Facebook also developing a system linking engagement metrics to ads.
Google, Adobe Update Analytics Offerings
Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities.
SES NY 2012 Live Blog: Google Digital Marketing Evangelist
Google's Avinash Kaushik shares his experience of optimizing business in a digital age
French Data Protection Regulator Queries Google
Data privacy authorities submit 69 questions to search giant.
Nielsen Tool Aims to Bridge TV-Digital Divide
New cross-platform campaign ratings system was developed with WPP
Facebook Stops Tracking Daily Likes and Comments
The latest example of a Facebook Insights change could be problem for big brands and agencies.
Measuring Facebook: The Problem With Metric Changes
Marketers brace for the impact of Timeline on the Facebook Insights metrics.
WPP Rolls ZAAZ Into Possible Worldwide
ZAAZ founder Shane Atchison named Possible's CEO.
Google Rolls Out Privacy Changes Despite Protests
Firm attempts to reassure users that privacy controls remain unchanged.
Facebook Page Insights Goes Real-Time
Company addresses concerns about long lag times for engagement data.
Measuring Facebook: Advertisers Lament Insights Data Lag
Facebook has been as much as a week off in brand page reporting.
Ad Industry Joins FTC, White House in Do Not Track for Browsers
The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system.
Microsoft Accuses Google of More Browser Privacy Foul Play
Google hits back, claiming Microsoft's browser privacy system is flawed
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