Marketing News & Expert Advice
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Analyzing Customer Data
French Data Protection Regulator Queries Google
Data privacy authorities submit 69 questions to search giant.
WPP Rolls ZAAZ Into Possible Worldwide
ZAAZ founder Shane Atchison named Possible's CEO.
Google Rolls Out Privacy Changes Despite Protests
Firm attempts to reassure users that privacy controls remain unchanged.
Facebook Page Insights Goes Real-Time
Company addresses concerns about long lag times for engagement data.
Ad Industry Joins FTC, White House in Do Not Track for Browsers
The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system.
Microsoft Accuses Google of More Browser Privacy Foul Play
Google hits back, claiming Microsoft's browser privacy system is flawed
Netezza Aims to Help Retailers Crunch Big Data
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.
Google Privacy Change May Not Mean Much for Marketers, Yet
Sixty privacy policies associated with various Google products will be boiled down to one.
BlueCava Tagged With $9.5M
Digital fingerprinting startup will use cash to invest in products and expand sales and marketing.
Barnes & Noble Struggles to Leverage Borders Digital Assets
Attorneys general force B&N to push back data opt-out deadline.
Mark Zagorski Named CEO of Ad Data Firm Exelate
Founding CEO Meir Zohar returns to native Israel, but will continue to work for the company.
SMBs Applaud Newly Available Facebook Page Analytics
Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform.
Market Exists for Facebook User IDs, But Risk May Outweigh Benefits
Marketers interested in scraping User IDs should fear Facebook's ire.
Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display
Company aims to bring behavioral capabilites of display ads to the video space.
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