Marketing News & Expert Advice
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Display Advertising
3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments
Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Criteo and Rocket Fuel Join Expanding Facebook Exchange
Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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Condé Nast Invests in Cloud Based Ad Tech Firm Flite
Aug 20, 2012 -
The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
ING Runs to iCrossing for NYC Marathon Social Community
Aug 3, 2012 -
Also news from PubMatic, Shiny Ads and Promodity.
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Eloqua Launches AdFocus For Targeted Marketing
Nov 7, 2012 -
Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Big Data Drives Ad-Supported Internet Job Growth
Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
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AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Men Cost Less to Reach With Facebook Ads, Click More
Sep 28, 2012 -
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
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Cirque du Soleil Bets on Facebook for Vegas Show Sales
Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
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