Marketing News & Expert Advice
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Stats
Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments
Topics in Stats:
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Oct 4, 2013 -
A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday.
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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Oct 4, 2013 -
Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season.
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Over 50 Percent of Unique Email Opens Now Mobile
Oct 3, 2013 -
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
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Nielsen: Younger Consumers Are Easier to Reach Online
Sep 30, 2013 -
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
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Nielsen Study: Trust in Online Advertising Increasing
Sep 18, 2013 -
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
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Apple and Android Fight for Hands of Smartphone Consumers
Aug 7, 2013 -
A new study by Nielsen looks into which operating system is winning the smartphone market.
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Nielsen Study Shows Global Ad Spend Struggling in Q1
Aug 2, 2013 -
Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.
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Facebook's Video Audience Bigger Than TV, According to Nielsen
Aug 1, 2013 -
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
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Nielsen: Global Ad Spend Slowly Rebounding
Jul 19, 2013 -
Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.
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ComScore: Over 20 Billion Video Ad Impressions in June
Jul 18, 2013 -
A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June.
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Triggering Unruly Emotions Key to Video Sharing
Jul 10, 2013 -
Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them.
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Jun 27, 2013 -
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19, 2013 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17, 2013 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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Study: Major Brands Cling to Instagram
May 10, 2013 -
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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