Marketing News & Expert Advice
|
|
|
Stats
Surprising Leaders in Super PAC Web Ad Spending Race
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
Google+ Audience Hard to Come by for Some Brands
A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge .
FTC Sees Privacy Failings in Mobile Apps for Kids
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
News Sites Lag Facebook, Google in Ad Targeting
Pew Research Center also identifies other missed revenue opportunities for news sites.
ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
Putting the Super Bowl's 2.1M Online Viewers in Context
How did NBC's online audience stack up against other streamed events?
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
Non-Food Marketers Grab Greater Share of Digital Coupon Space
The number of digital coupon "events" increased by 12.3 percent in 2011.
Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
New study examines the mobile research habits of bricks-and-mortar shoppers.
Study Shows Rapid Evolution of QR Marketing
Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Tablets and E-Reader Ownership Doubled Over Holidays
Sharp rise followed a slowdown over the fall, according to a new Pew report.
Top 10 Facebook Likes of Presidential Candidate Fans
Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes.
Report: Online Ads To Beat Print Spend For First Time
Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found.
Subscribe to ClickZ
ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!
WEBINARS
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
