News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

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Mobile Marketing: An Interview With Diane Pease From Cisco

Feb 2, 2015 - In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strategy. Comments

Facebook Expands Mobile Geo-Targeting With "Place Tips"

facebook-brand Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

ClickZ's Super Bowl XLIX Live Coverage

ClickZ Super Bowl XLIX coverage Feb 1, 2015 - Check back here all night for the latest Super Bowl ad buzz. Comments

Super Bowl Fans Ready to Engage With Brand Ads on Social

superbowl-tv Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

New Havas Brand to Drive More Than $70M in Data-Related Revenue

havas-theheliagroup Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments

Retailers Could Deploy Beacons in New Ways in 2015

retail-smallbusiness Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide? Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

Pinterest to Focus on "Intent" Data

pinterest-log-in Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

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