What is holding back AI adoption in marketing?
AI

What is holding back AI adoption in marketing?

1m ClickZ News Staff

What is holding back AI adoption in marketing?

Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...

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How Google's Search Generative Experience (SGE) is Reshaping SEO
Search

How Google's Search Generative Experience (SGE) is Reshaping SEO

1m ClickZ News Staff

How Google's Search Generative Experience (SGE) is...

As the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SE...

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Google's new search engine rollout in Europe: What you need to know
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Google's new search engine rollout in Europe: What you need to know

1m ClickZ News Staff

Google's new search engine rollout in Europe: What...

Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promot...

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Fospha’s Insights to Unlock eCommerce Growth in 2024
Data insights

Fospha’s Insights to Unlock eCommerce Growth in 2024

1m Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

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Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown
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Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown

1m ClickZ News Staff

Why Marketers Need to Pay Attention to the EU's Gr...

Marketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...

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Is Calling Out Rival Brands in Marketing Effective?
Advertising & Promotion

Is Calling Out Rival Brands in Marketing Effective?

1m ClickZ News Staff

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

1m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Decoding TikTok's Best Practice Guide for Ad Campaign Optimization
Advertising & Promotion

Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

1m Aaran Fronda

Decoding TikTok's Best Practice Guide for Ad Campa...

TikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...

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Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences
Content & Experience

Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

1m Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet
Acquisition

Nectar360 and The Trade Desk partner to bring retail media’s precision to t...

1m ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry
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EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competit...

1m ClickZ News Staff

EU Rules in Favor of Apple and Microsoft, Balancin...

EU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...

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Analyzing the Success of Michael's CeraVe Super Bowl Commercial
Advertising & Promotion

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

1m ClickZ News Staff

Analyzing the Success of Michael's CeraVe Super Bo...

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...

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How Leading Brands Structure Social Media Success
Analytics

How Leading Brands Structure Social Media Success

1m ClickZ News Staff

How Leading Brands Structure Social Media Success

Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...

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Unlocking Consumer Engagement With GenAI-Powered Marketing
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Unlocking Consumer Engagement With GenAI-Powered Marketing

1m ClickZ News Staff

Unlocking Consumer Engagement With GenAI-Powered M...

One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...

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Cracking the Code of Buyer Psychology Through Categorization
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Cracking the Code of Buyer Psychology Through Categorization

1m ClickZ News Staff

Cracking the Code of Buyer Psychology Through Cate...

Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...

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You haven't switched to GA4? Better get a move on
Analytics

You haven't switched to GA4? Better get a move on

2m ClickZ News Staff

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...

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Google re-brands chatbot to Gemini and launches new subscription
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Google re-brands chatbot to Gemini and launches new subscription

2m ClickZ News Staff

Google re-brands chatbot to Gemini and launches ne...

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...

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Words matter. Learning from BMW and MG's net-zero error
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Words matter. Learning from BMW and MG's net-zero error

2m ClickZ News Staff

Words matter. Learning from BMW and MG's net-zero ...

When BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...

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Why SMS marketing should form a core part of your strategy
Analytics

Why SMS marketing should form a core part of your strategy

2m ClickZ News Staff

Why SMS marketing should form a core part of your ...

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...

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Why customer feedback should be any company's guiding compass
Analytics

Why customer feedback should be any company's guiding compass

2m ClickZ News Staff

Why customer feedback should be any company's guid...

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
Digital Marketing

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...

2m ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Brand 'I Dos': Unlocking Growth Through Partnerships
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Brand 'I Dos': Unlocking Growth Through Partnerships

2m ClickZ News Staff

Brand 'I Dos': Unlocking Growth Through Partnershi...

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

2m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies
Marketing

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Thi...

2m ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth
AI

Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand...

2m ClickZ News Staff

Collaboration between Dentsu and AWS to Expand Gen...

Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...

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Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI
AI

Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

2m ClickZ News Staff

Unlocking Creativity and Connection: How Coca-Cola...

By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024
Campaigns

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

2m ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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