Marketing News & Expert Advice
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News
More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields
May 8, 2013 - Mendelsohn is likely to take up her role with the social networking giant in mid-June. Comments
Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 -
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
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Facebook Promoted Page Likes: How to Get Started
May 3, 2013 -
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads...
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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo
May 3, 2013 -
Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.
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Mobile Trailblazer: Eric Bader, Mobilize
May 3, 2013 -
Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
May 2, 2013 -
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
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Facebook Relies on Mobile for Ad Revenue Gains in Q1
May 2, 2013 -
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion.
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Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 -
Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
May 7, 2013 -
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
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YouTube Adds Email Notifications for Greater Privacy
May 7, 2013 -
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
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How to Be a Successful Marketer Without Being a Jerk
May 7, 2013 -
An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.
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Sharethrough Introduces Mobile Native Ad Platform
May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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KFC Solicits 'Ate the Bones' Reactions
May 7, 2013 -
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 -
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
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