Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we've got a review of Poundland's new ecommerce site, a study which claims we spend two hours 51 minutes online per day, and a devastating infographic that documents TV's decline. read more ..
Domino’s has renewed its infamous sponsorship deal with ITV’s X Factor for a third year running, and what better way to celebrate than inviting viewers to a pizza party. read more ..
Does this mean it’s time for the app to formulate a business plan? Mark Zuckerberg (who bought the company last year for $19m) said that “there are many clear ways that we can monetize” once a product hits one billion users - which is now just a stone’s throw away.
Manchester United has announced a global partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.
Events and social media go hand in hand, with the latter acting as a invaluable marketing tool. What kinds of social media strategies can you use to promote your next event? Check out a recent guide Lakeshore, which lists six essential tips.
A concise breakdown of Airbnb's new Apple Watch app, including its aims, new features, and design process.
The acquisition worth $238 will strengthen AOL’s status in mobile advertising and follows a recent partnership with Microsoft.
Mobile gaming developer Nektan has launched a digital marketing division in conjunction with Betfred founder Fred Done and Warren Jacobs, managing director ... read more
Malicious adverts are currently running on Match.com’s UK dating website, which capture clickers and expose them to ransomware, security company Malwarebytes has warned.
Brits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are now using digital on-demand services.
Advertisers can now access native ads, which resemble normal emails, in the web and mobile versions of Gmail, directly through AdWords.
A report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per day actively using the internet at home and work (during the first six months of 2015). Internet time is split one hour 16 minutes (45 percent) on PCs/laptops, one hour nine minutes on smartphones (40 per cent) and 26 minutes on tablets (15 per cent).
Nickelodeon’s new research study, 'My Media, My Ads', sheds new light on kids’ media usage and the way in which they perceive advertising.
Discount retailer Poundland launched its first transactional site this week, following rivals such as Poundworld into ecommerce. It's an interesting move, and the big question is whether the pound shop model can work online with such low margin products.
Wikipedia’s UK editors have banned 381 ‘black hat’ accounts that were engaging in “undisclosed paid advocacy”: posting promotional articles to the user-editable online encyclopaedia without revealing that they were paid to do so.
Google has responded to the European Commission’s (EC) accusations that it is anti-competitive in its shopping search results.
This weekend, Gary Lineker launched a custom Twitter emoji to mark the Premier League transfer deadline day. How did people react? Not so kindly...