Events and social media go hand in hand, with the latter acting as a invaluable marketing tool. What kinds of social media strategies can you use to promote your next event? Check out a recent guide Lakeshore, which lists six essential tips. read more ..
Manchester United has announced a global partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers. read more ..
A concise breakdown of Airbnb's new Apple Watch app, including its aims, new features, and design process. read more ..
The acquisition worth $238 will strengthen AOL’s status in mobile advertising and follows a recent partnership with Microsoft.
Mobile gaming developer Nektan has launched a digital marketing division in conjunction with Betfred founder Fred Done and Warren Jacobs, managing director ... read more
Malicious adverts are currently running on Match.com’s UK dating website, which capture clickers and expose them to ransomware, security company Malwarebytes has warned.
Brits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are now using digital on-demand services.
Advertisers can now access native ads, which resemble normal emails, in the web and mobile versions of Gmail, directly through AdWords.
A report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per day actively using the internet at home and work (during the first six months of 2015). Internet time is split one hour 16 minutes (45 percent) on PCs/laptops, one hour nine minutes on smartphones (40 per cent) and 26 minutes on tablets (15 per cent).
Nickelodeon’s new research study, 'My Media, My Ads', sheds new light on kids’ media usage and the way in which they perceive advertising.
Discount retailer Poundland launched its first transactional site this week, following rivals such as Poundworld into ecommerce. It's an interesting move, and the big question is whether the pound shop model can work online with such low margin products.
Wikipedia’s UK editors have banned 381 ‘black hat’ accounts that were engaging in “undisclosed paid advocacy”: posting promotional articles to the user-editable online encyclopaedia without revealing that they were paid to do so.
Google has responded to the European Commission’s (EC) accusations that it is anti-competitive in its shopping search results.
This weekend, Gary Lineker launched a custom Twitter emoji to mark the Premier League transfer deadline day. How did people react? Not so kindly...
Customers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups have something to gain by paying closer attention?
Email is still the preferred way to receive promotions and marketing offers, says research by Adobe. A whopping 63 per cent of consumers prefer to be contacted in this way, putting it ahead of direct mail at 20 per cent, social media at six per cent, and text messaging at a mere four per cent.
It looks like Flash is one step away from disappearing altogether: Google has decided to automatically pause “many” Flash ads in its Chrome web browser.
Orangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood.