Dorsey has already made some improvements to the service whilst serving as interim CEO - including extending the 140 character count of direct messaging and pushing ecommerce with a new “Buy Now” button - but which other improvements need to be made? Here are ClickZ’s suggestions. read more ..
Even the largest, most influential brands with expert social media teams still make catastrophic mistakes when executing social media campaigns. The results can range from mildly embarrassing, to offensive - sparking hateful responses that cause long term harm to a brand’s identity. Instead of crucifying those guilty of blunders, we’ve examined what you can learn from their mistakes.
Shoppers in Europe are becoming more comfortable with ecommerce, and many are now buying from other countries, says new data.
Data is the marketing buzzword of the decade, but very little of it is actually utilized. So how can marketers make the most of the data their organization is collecting and keeping?
Virgin Media has joined an ever-growing list of brands in tapping into feminist ideas to advertise products.
Sceptical about mobile? This infographic from Text Marketer takes a look at the latest smartphone stats, which suggest that the device has blown every other marketing channel out of the water.
Adblock, one of the most popular ad blocking extensions for the Chrome web browser with over 40 million users, has announced that it has been sold and has joined Adblock Plus' controversial acceptable ads programme:
Ad blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by the Association of Online Publishers.
What does this digital marketing industry need to know this week? Peeple - the app that asks users to rate friends - is here, consumer trust in traditional advertising in declining, and half of ecommerce transactions now include a cross-device journey.
The most recent research conducted by ClickZ UK, sponsored by Deltek, has revealed that more than half of creative agency leaders agree that the scope of their role has expanded on the last 12 months indicating that individual workloads are in the rise in Agency Land.
The internet is losing it over a new app that lets users give star ratings of everyone they know. There is no way to opt out of being judged.
Denis O’Brien's leading mobile phone network provider Digicel has started deploying ad control technology on its networks.
With adblocking dominating digital marketing’s headlines, new research has profiled those already using the tool.
Twitter users may soon be able to send tweets longer than the company’s 140-character limit, some reports have speculated.
Land Rover's #WeDealInReal campaign runs alongside the Rugby World Cup 2015, and celebrates the people and clubs behind grassroots rugby.
Twitter has formed a number of new partnerships designed to make it easier for retailers to sell products or services through its Buy Now feature.