Unilever and Tesco launch biggest trial of iBeacons

Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons.

Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons located in 270 Tesco Express stores across London and via push notifications powered by Urban Airship

The Android and iOs app, developed and delivered by London based agency Karmarama, will launch as part of the Pink and Black Campaign in London and the South East and will also allow users to invite friends to join them.

Neil Gledhill, Magnum global brand director, said: “We’re always looking at innovative ways to deliver on Magnum’s brand promise of delivering pleasure and to be able to do it at scale with a partner like Tesco is fantastic”

Tony Reed, Tesco Convenience Managing Director, said: “We’re constantly seeking new and exciting ways for our customers to shop with us and receive great offers. With summer on the way, we’re delighted to trial this concept and can’t wait to get our customers’ feedback.”

The trial will run for three weeks and the app can be downloaded from Google PlayStore and the App Store.