Why Domino's flooded Twitter with pizza emojis
On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywhere drive.
On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywhere drive.
On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywhere drive.
As if ordering pizza wasn’t easy enough already, starting May 20, Domino’s customers will be able to order pizza via Twitter.
Pizza-lovers can go to Domino’s and register their Twitter handles along with their favourite or most frequent order. Users will have to register credit card details and their home address – and with a quick pizza emoji tweet at the brand – or using the hashtag #EasyOrder – you’ll have an order on the way.
“It’s the epitome of convenience,” Domino’s CEO Patrick Doyle explains to USA Today.
“We’ve got this down to a five-second exchange.”
“We wanted to start a conversation about why Domino’s has gone emoji crazy in the lead-up to the emoji announcement,” says Matt Talbot, vp and creative director of Crispin Porter + Bogusky, the agency that handles Domino’s creative business.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.