Mobile ads consume up to 50% of mobile data
How do digital ads affect consumer mobile phone bills? An ad-blocking company used a full-page ad in the Financial Times to illustrate the negative impact running mobile ads has on consumer cost.
How do digital ads affect consumer mobile phone bills? An ad-blocking company used a full-page ad in the Financial Times to illustrate the negative impact running mobile ads has on consumer cost.
How do digital ads affect consumer mobile phone bills? An ad-blocking company used a full-page ad in the Financial Times to illustrate the negative impact running mobile ads has on consumer cost.
“Mobile ads consume 50% of the data mobile subscribers pay for,” the ad says. “Advertisers make billions in mobile advertising. Consumers should not have to subsidize their business.”
Shine, the ad-blocking company who ran the ad, calls for carriers and mobile trade group GSMA to support “zero rating”, which means customers would not be charged for certain data including advertising.
A Deutsche Telekom executive recently argued on LinkedIn that companies such as Google and Facebook should foot the bill for mobile ad data, but soon deleted the post.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.