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Featured Posts

Social Media MarketingSocial Media Marketing
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Every brand needs a Sha’Carri Richardson

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.

Rachael Kennedy
Rachael Kennedy
Advertising & PromotionAdvertising & Promotion
Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ClickZ
ClickZ
AI and InnovationAI and Innovation
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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

Aaran Fronda
Aaran Fronda
ReportReport
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Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE

Archive

NewslettersNewsletters
Adobe's $17B Subscription Strategy

Adobe's $17B Subscription Strategy

PLUS: Did OpenAI make a mistake with Sora?

Rachael Kennedy
Rachael Kennedy
Case StudiesCase Studies
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Are subscription models reaching their limit?

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
3️⃣Holiday shopping trends brands should expect

3️⃣Holiday shopping trends brands should expect

PLUS: Top holiday ad hits

Zihan Lyu
Zihan Lyu
Q&AQ&A
Scaling Marketing with AI: Insights from Atera's New CMO Nir Elharar

Scaling Marketing with AI: Insights from Atera's New CMO Nir Elharar

Zihan Lyu
Zihan Lyu
Are You Measuring What Really Matters This Black Friday?

Are You Measuring What Really Matters This Black Friday?

Expert strategies and benchmarks for your BFCM success

Rachael Kennedy
Rachael Kennedy
Wicked Fever Sparks Brand Creativity

Wicked Fever Sparks Brand Creativity

From nail polish to lattes, brands found enchanting ways to ride the Wicked wave and connect with fans

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
CMO leadership vision 2025

CMO leadership vision 2025

PLUS: Adam Driver’s dramatic Amazon product review

Zihan Lyu
Zihan Lyu
Digital MarketingDigital Marketing
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What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
Fashion marketing is missing its most valuable customer

Fashion marketing is missing its most valuable customer

PLUS: More industry-specific insights from us!

Zihan Lyu
Zihan Lyu
StrategyStrategy
Lessons from the campaign trail

Lessons from the campaign trail

ClickZ
ClickZ
Is Fashion Marketing Missing Its Most Valuable Customer?

Is Fashion Marketing Missing Its Most Valuable Customer?

While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
CMOs feel unprepared as duties pile up

CMOs feel unprepared as duties pile up

PLUS: 99% of B2B ads on LinkedIn are terrible...

Zihan Lyu
Zihan Lyu