Latest
View MoreFlaconi's Turnaround Started with Seven Bullets and No Oat Milk
Flaconi's Turnaround Started with Seven Bullets an...
Most transformation stories arrive pre-edited. By the time a CEO takes a stage to describe a successful turnaround, the difficult decisions have been ...
View articlePangaia Almost Disappeared. A Product-First Pivot Is Bringing It Back.
Pangaia Almost Disappeared. A Product-First Pivot ...
There are brands that lose their way gradually, through a series of small decisions that each seem reasonable at the time, until the cumulative effect...
View articleArc'teryx Did Not Chase Growth. Growth Came to It.
Arc'teryx Did Not Chase Growth. Growth Came to It.
There is a version of the Arc’teryx story that is easy to tell and mostly wrong. The version where a technical outdoor brand got lucky with cele...
View articleHow Pentland Brands Is Using AI to Replace Product Photo Shoots and Transfo...
How Pentland Brands Is Using AI to Replace Product...
Pentland Brands Stopped Photo Shoots. AI Made It Possible. There is a gap between what brands know AI can do and what they have actually committed to....
View articleZalando wants to be Europe's platform. Not just its shop.
Zalando wants to be Europe's platform. Not just it...
Platform businesses do not happen by accident. They happen when a company decides, at a point of genuine choice, to stop competing on what it sells an...
View articleRelevance has a short shelf life. Estée Lauder's plan to keep pace
Relevance has a short shelf life. Estée Lauder's p...
The hardest thing in prestige beauty is not building a brand. It is keeping one relevant when the moment consumers are looking for you lasts about as ...
View article
Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
View article