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View MoreShoppable Video Is Becoming Retail's Newest Revenue Channel
Shoppable Video Is Becoming Retail's Newest Revenu...
Television has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your spouse spots the perfec...
View articleProve It or Lose It: The Rear-View Mirror Is No Longer Enough to Defend a M...
Prove It or Lose It: The Rear-View Mirror Is No Lo...
Most media budgets die the same way. Someone in finance asks a simple question, and the person defending the spend answers a different one. The questi...
View articleThree Things Have to Be True Before Marketing Teams Let AI Move Their Budge...
Three Things Have to Be True Before Marketing Team...
Most marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports into one performance ...
View articlePinterest’s first beauty report shows search getting far more specific
Pinterest’s first beauty report shows search getti...
Pinterest has published its first Beauty Trend Report, tracking how searches for hair, makeup, nails, fragrance and skincare have moved from broad cat...
View articleSharkNinja Turns Product Pain Points Into Viral Fandom
SharkNinja Turns Product Pain Points Into Viral Fa...
Most brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an engineering sp...
View articleDesign the Exit: Pinterest's Gen Z Marketing Message at DMEXCO 2026
Design the Exit: Pinterest's Gen Z Marketing Messa...
Greg Owens went online to find a metal blender. Nearly an hour later, he was watching a stranger on the other side of the world power hose a driveway....
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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