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View MoreBremont, The Ordinary, and Finisterre on Brand Storytelling at Shoptalk Eur...
Bremont, The Ordinary, and Finisterre on Brand Sto...
There is a version of brand storytelling that fills conference sessions and does very little: narrative frameworks, brand purpose pyramids, customer j...
View articleBoots Is Building for an AI Discovery World. Data Is the Foundation.
Boots Is Building for an AI Discovery World. Data ...
The rules of retail discoverability are being rewritten. Not gradually, not eventually: the shift is already underway, and the retailers who are still...
View articleSix Reads from Shoptalk Europe 2026
Three days at Fira Gran Via last week made one shift impossible to ignore: the moment of discovery has moved off the retailer’s own shelf and in...
View articleFlaconi's Turnaround Started with Seven Bullets and No Oat Milk
Flaconi's Turnaround Started with Seven Bullets an...
Most transformation stories arrive pre-edited. By the time a CEO takes a stage to describe a successful turnaround, the difficult decisions have been ...
View articlePangaia Almost Disappeared. A Product-First Pivot Is Bringing It Back.
Pangaia Almost Disappeared. A Product-First Pivot ...
There are brands that lose their way gradually, through a series of small decisions that each seem reasonable at the time, until the cumulative effect...
View articleArc'teryx Did Not Chase Growth. Growth Came to It.
Arc'teryx Did Not Chase Growth. Growth Came to It.
There is a version of the Arc’teryx story that is easy to tell and mostly wrong. The version where a technical outdoor brand got lucky with cele...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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