Lee Arthur January 15, 2025 • Estimated Reading Time: 6 minutes Disclaimer: Unofficially CES is an independent publication and is not affiliated with...
View articleOne-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...
View article5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleTing Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...
View articleBy integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View articlePercolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleAs the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...
View articleThe rise of marketing technology has created many questions regarding its status in the industry, but also its future. We attended MarTech Festival on...
View articleIn this episode, we cover the phenomenal growth of 'marketing technology' and discuss how CMOs can build processes in their teams to allow them to exp...
View resourceIn this episode, we cover the phenomenal growth of 'marketing technology' and discuss how CMOs can build processes in their teams to allow them to exp...
View articleM. Scott Havens is Global Head of Digital at Bloomberg Media, and oversees the company’s global consumer digital initiatives. He’ll be sp...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleIt’s one year on from the the ‘EU Right to be Forgotten’ ruling, and reports have emerged that Google has processed 253,617 data removal requests sinc...
View articleScotland’s digital tech industry is set to boom, with 83% of organisations planning to increase staff numbers and 86% of businesses expecting sales to...
View articleAccording to new research conducted collaboratively by Google and Ipsos, Brits are a nation of ‘app-nesiacs’. Read More...
View articleAt the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleGoogle admitted that since the ruling it had purged a significant number of links after receiving a deluge of requests from people wishing to have ‘in...
View articleMarriott Hotels has launched a new cross-platform campaign which will lead on Skype in a first-of-its-kind to run in 13 countries, giving English expa...
View articleDo not miss this bunch of potty mouthed princesses using a range of profanities to promote FCKH8's latest campaign to mock inequality. Read More...
View articleTo date, a total of 498,737 links have been dissolved following action from the European Court of Justice in May. Read More...
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