The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleAt eTail Connect West, marketing leaders debated how to measure impact in an omnichannel world. From last-click bias to the upper-funne...
View articleWhat we saw on Day 3 at Shoptalk Europe Zihan Lyu June 05, 2025… Read More...
View articleIn today's digital age, omnichannel CX reigns supreme. It provides a unified customer experience across all touchpoints, from mobile apps to physical ...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...
View resource180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleIn this Blueshift Tech showcase Josh Francia will focus on its Intelligence Omnichannel Activation, 4 W's of 1:1 Marketing and its SmartHub CDP. Read ...
View resourceAgile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...
View articleJohn Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...
View articleAs COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...
View articleRRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...
View article50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...
View resourceRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleCustomers of today have a problem: they hate marketing, and it’s everywhere. This is a problem for ecommerce, as digital marketing is a huge part o...
View resourceIt's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...
View articleDon't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...
View articleA pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...
View articleAs digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...
View articleRetailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleHow can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleHow to achieve that one-to-one connection as your customers navigate across channels. Read More...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
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