Why B2B brands are letting employees take the mic
b2b marketing

Why B2B brands are letting employees take the mic

11m ClickZ

Why B2B brands are letting employees take the mic

Employee-generated content (EGC) is changing how trust, reach, and influence work in digital marketing Read More...

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Can AI Give Wayfair Professional an Edge in B2B Procurement?
SXSW 2025

Can AI Give Wayfair Professional an Edge in B2B Procurement?

11m ClickZ

Can AI Give Wayfair Professional an Edge in B2B Pr...

At SXSW 2025, Kevin Welton shared how AI is changing how businesses source, design, and purchase commercial furnishings. But the real question is: Can...

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The 2023 B2B Superpowers Index
report

The 2023 B2B Superpowers Index

2y ClickZ

The 2023 B2B Superpowers Index

Successful B2B brands take a position of deep relevance in business culture. They understand how business culture is evolving and how the needs of B2B...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2y Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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Can TikTok Revolutionise B2B Marketing?
B2B

Can TikTok Revolutionise B2B Marketing?

2y Priscilla Soedarpo

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...

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The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

3y Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

3y Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Five levers of a successful B2B influencer marketing strategy
B2B

Five levers of a successful B2B influencer marketing strategy

3y Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Why SurveyMonkey stepped away from traditional B2B creative
B2B

Why SurveyMonkey stepped away from traditional B2B creative

3y Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric
B2B

The cash flow funnel: A new B2B marketing funnel that is customer and finan...

3y Ty Heath and Benjamin Broomfie...

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick
B2B

How DHL used segmented B2B targeting to become the supply chain's ultimate ...

4y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

4y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

4y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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The B2B Marketer’s Guide to ABM
Whitepaper

The B2B Marketer’s Guide to ABM

4y

The B2B Marketer’s Guide to ABM

Many marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

5y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Senior executives, here's why you need to become B2B influencers
B2B

Senior executives, here's why you need to become B2B influencers

5y Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

5y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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What B2B sales enablement looks like in a post-COVID environment
B2B

What B2B sales enablement looks like in a post-COVID environment

5y Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

5y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Omnichannel marketing is a competitive advantage for B2B marketers this year
B2B

Omnichannel marketing is a competitive advantage for B2B marketers this yea...

5y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Thanks to intent data, B2B marketing & event marketing have finally collided
B2B

Thanks to intent data, B2B marketing & event marketing have finally collide...

5y Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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Get human in your marketing now to reach B2B buyers in 2021
B2B

Get human in your marketing now to reach B2B buyers in 2021

5y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

5y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

5y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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Leveraging the authority of LinkedIn influencers for B2B
Digital Marketing

Leveraging the authority of LinkedIn influencers for B2B

5y Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

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How to influence C-level decision makers in B2B marketing?
Digital Leaders

How to influence C-level decision makers in B2B marketing?

5y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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Four steps to ABM fueled targeting for B2B marketers
Data insights

Four steps to ABM fueled targeting for B2B marketers

6y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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