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View MoreKnitwell Group's COO on Why AI in Stores Starts With a Hello
Knitwell Group's COO on Why AI in Stores Starts Wi...
According to AlixPartners’ Consumer Sentiment Index, a survey of 9,000 US consumers, service as a shopping priority increased 34% year over year...
View articleNEST New York's CMO on Building Brand Communities When You Cannot Show What...
NEST New York's CMO on Building Brand Communities ...
Fragrance does not do before and after. It cannot show a transformation, fix a problem, or explain itself in the language of performance beauty. For m...
View articleHow amika Built a Hair Care Community That Stylists Actually Want to Be Par...
How amika Built a Hair Care Community That Stylist...
Most beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleRent the Runway's Chief Merchant on Why the Subscription Closet Is the Most...
Rent the Runway's Chief Merchant on Why the Subscr...
The fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleHow Ruggable Turned Creator Marketing Into Its Highest-Performing Revenue C...
How Ruggable Turned Creator Marketing Into Its Hig...
Lauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleSports Marketing Playbook Every Brand Needs in 2026
Sports Marketing Playbook Every Brand Needs in 202...
When Saatva CEO Ron Rudzin watched coverage of the Paris Olympics, he read that athletes were unhappy with their sleeping arrangements in the village....
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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