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View MoreCTV Was Never Just Brand Media
The budget line tells you everything. Right now, across most DTC and omnichannel brands, CTV spending sits inside the brand budget. The measurement mo...
View articleBrand Voice Is Not a Style Guide Problem
Brand Voice Is Not a Style Guide Problem
When generative AI made content production essentially free, it also made brand indistinction nearly universal. The result, now visible across virtual...
View articleThe Man Who Refused the Money - A Conversation with Brent Ridge, MD, Founde...
The Man Who Refused the Money - A Conversation wit...
Most founder stories from 2008 begin with a pitch deck. Brent Ridge, MD begins with a layoff and a goat. He was thirty years old, working as Director ...
View articleWhat Day 2 at The Lead Summit Was Really About
What Day 2 at The Lead Summit Was Really About
Know Your Customer Before You Know Your Channel Multiple sessions on day 2 came back to the same starting point: you cannot build community, pick the ...
View articleThe Lead Summit Day 1 Recap
AI came up in almost every room today. It was not the real subject. The real subject was identity: whether a brand knows what it stands for clearly en...
View articleWhat Pulse eCommerce Summit 2026 Made Clear: Conviction Beats Complexity
What Pulse eCommerce Summit 2026 Made Clear: Convi...
The brands on stage at Pulse eCommerce Summit 2026 are performing. What was striking, across two days in London, was how consistently the explanations...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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