LiveRamp
LiveRamp aspires to make it safe and easy for companies to use data effectively.
View VideoLiveRamp and Bombora partner for patent-pending approach to SMB targeting
LiveRamp and Bombora partner for patent-pending ap...
LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....
View articleLiveRamp unveils new way to target ads using first-party cookies
LiveRamp unveils new way to target ads using first...
LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
View articleLiveRamp 2019: Using IdentityLink to level the playing field for identity o...
LiveRamp 2019: Using IdentityLink to level the pla...
LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleAdometry and LiveRamp Meld to Offer Offline-Online Data
Adometry and LiveRamp Meld to Offer Offline-Online...
Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleUber Intelligence Launches - Here's What Marketers Need To Know
Uber Intelligence Launches - Here's What Marketers...
Uber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleClickZ Social and Search Round-up Analysis: June Edition
ClickZ Social and Search Round-up Analysis: June E...
A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleHow Walgreens Boots Alliance rebuilt for first party data
How Walgreens Boots Alliance rebuilt for first par...
Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View articleCoping without cookies: A new paradigm for data privacy
Coping without cookies: A new paradigm for data pr...
30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleHow cloud offerings could transform business in the next decade
How cloud offerings could transform business in th...
Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConcerned about the attention economy? Demand more choice
Concerned about the attention economy? Demand more...
Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...
View articleFacebook ban: A unique opportunity to measure paid social’s revenue perform...
Facebook ban: A unique opportunity to measure paid...
Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
View articleNew browser policies shift the value to offline data
New browser policies shift the value to offline da...
Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleMajor trends direct-to-consumer (DTC) brands should act on now
Major trends direct-to-consumer (DTC) brands shoul...
2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...
View articleCan publishers alliances be the future for digital advertising?
Can publishers alliances be the future for digital...
InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleWhy this year’s Data Privacy Day matters
This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleAs Google issues death penalty for third-party cookies, publishers and adve...
As Google issues death penalty for third-party coo...
With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleNew enforcements in adtech: Who might be left off the board?
New enforcements in adtech: Who might be left off ...
From August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...
View articleProgrammatic advertising: Growing pains and what you need to know
Programmatic advertising: Growing pains and what y...
VP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....
View articleInternet cookies: From 1994 to 2019, and the industry shifts of the future
Internet cookies: From 1994 to 2019, and the indus...
"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...
View articleIAB Tech Lab releases ‘nutrition label’ for digital ad transparency
IAB Tech Lab releases ‘nutrition label’ for digita...
These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View articleOpenX’s new OpenAudience aims to be "the first people-based marketing for p...
OpenX’s new OpenAudience aims to be "the first peo...
OpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...
View articleBenefiting from AI and deep learning for video summarization
Benefiting from AI and deep learning for video sum...
Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleMartech funding roundup: Improvado, Bridge Connector, 6sense
Martech funding roundup: Improvado, Bridge Connect...
Last week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...
View articleMartech news roundup: Marketo partnerships, new LinkedIn capabilities, What...
Martech news roundup: Marketo partnerships, new Li...
Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleMarketing attribution and data management 2019: Key takeaways from research...
Marketing attribution and data management 2019: Ke...
Research (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleAre you making the most of your DMP? Four use cases you need
Are you making the most of your DMP? Four use case...
A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleMartech news roundup: Medallia, Ceros, Botify funding, Google Ads extension...
Martech news roundup: Medallia, Ceros, Botify fund...
Roundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...
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