Mary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleWe put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...
View articleTech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleSmart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleHow can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...
View articlePwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleMobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleThe announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleA first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...
View articleAlibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...
View articleCoca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...
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