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View MoreWhy Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better
Why Stitch Fix Is Doubling Down on Human Stylists ...
The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleAt Target, the Only Wrong Move Is Opting Out
At Target, the Only Wrong Move Is Opting Out
Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleWhy Allbirds Ditched Earned Media Value and Built an Influencer Measurement...
Why Allbirds Ditched Earned Media Value and Built ...
Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleWhy Unique Vintage Replaced ROAS With Contribution Margin Per View
Why Unique Vintage Replaced ROAS With Contribution...
Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleHow Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience
How Walmart Turned 145 Million Weekly Shoppers Int...
Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleHow QVC Turned Thumb-Scrolling Into the New Channel Surfing
How QVC Turned Thumb-Scrolling Into the New Channe...
Shopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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