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View MoreAppsFlyer's Elissa Brown on Why Measurement Silos Cost More Than Bad Data
AppsFlyer's Elissa Brown on Why Measurement Silos ...
Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleFrom Dresses to Data: David's Bridal Reinvents Itself as a Platform
From Dresses to Data: David's Bridal Reinvents Its...
A bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy's Bet on AI to Make Retail More Human
Macy's Bet on AI to Make Retail More Human
Macy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleCreators Are Now the Funnel
At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleNew Balance Grew 180% by Doing Less, Not More
New Balance Grew 180% by Doing Less, Not More
Joe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...
View articleGen Z Proved the Old Rules Were Wrong
At Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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