GDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...
View articleThe IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...
View articleePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...
View articleAT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceWhat should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance ...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleAt the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleJoin Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has cu...
View resourceWith the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleOn May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...
View resourceWith the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...
View articleAt Savant Manchester 2025, retailers and marketers echoed a single tension: how to grow when every lever has a cost. eCommerce leaders talked about pr...
View articleHere’s what mattered and what retailers will carry forward. Zihan Lyu June 29, 2025 Hi there, eTail London 2025 closed its doors, and two days of ...
View article1 week left: top sessions, survival tips, and what social’s buzzing about Sophie Bruxner-Randall June 18, 2025 Hi there, Quick Snapshot When: 24–2...
View articleWhat to expect this June in London. Zihan Lyu June 06, 2025 Hi there, Unofficially eTail London is your inside line on the insights and strategies ...
View articleAt eTail West, Austin Helm, Sales Manager at ZeroBounce, discusses why email validation remains critical in an AI-driven landscape and how prioritizin...
View articleIntroduction In 2006, the mastermind behind the UK supermarket giant Tesco’s marketing success, Clive Humby, remarked, “data is the new oi...
View articleHow to Transform Customer Relationships and Drive Growth in the Privacy-First Era Read More...
View articleIntroduction Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming re...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleIn-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...
View articleOpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...
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