Why mobile friendly websites are more important than ever
Innovation

Why mobile friendly websites are more important than ever

3y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022
Whitepaper | Digital Marketing

Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

4y

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)
Email

Five email and mobile marketing insights from 2021 (Q1 to Q2)

5y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Does your website still matter in a mobile world?
Digital Marketing

Does your website still matter in a mobile world?

5y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

5y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

5y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

6y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

6y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

6y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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Advertising with a made-for-mobile mindset
Digital Advertising

Advertising with a made-for-mobile mindset

6y Karina Klimenko

Advertising with a made-for-mobile mindset

MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre st...

6y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Reveal Mobile Third Party Opt Out

Reveal Mobile Third Party Opt Out

6y Priyanka Chowdhury

Reveal Mobile Third Party Opt Out

Please confirm your email address below and press ‘confirm’ and we will inform Reveal Mobile that you no longer consent to us sharing your...

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How Airship’s mobile CX platform helps brands deliver exceptional customer experiences
Case Study

How Airship’s mobile CX platform helps brands deliver exceptional customer ...

6y Jacqueline Dooley

How Airship’s mobile CX platform helps brands deli...

Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...

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Using artificial intelligence to design better mobile app user experience
AI & Automation

Using artificial intelligence to design better mobile app user experience

6y Samantha Roberson

Using artificial intelligence to design better mob...

As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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What the privacy era means to mobile apps and customer experience
Industry Developments

What the privacy era means to mobile apps and customer experience

6y Mike Herrick

What the privacy era means to mobile apps and cust...

A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...

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Case study: Why T-Mobile chooses Medallia for top-notch CX
Case Study

Case study: Why T-Mobile chooses Medallia for top-notch CX

6y Jacqueline Dooley

Case study: Why T-Mobile chooses Medallia for top-...

In this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...

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CleverTap raises $35 million Series C funding for mobile marketing
Disruptive MarTech

CleverTap raises $35 million Series C funding for mobile marketing

6y Kimberly Collins

CleverTap raises $35 million Series C funding for ...

This morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...

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Guide to mobile advertising: Types of ads and main platforms
Digital Advertising

Guide to mobile advertising: Types of ads and main platforms

7y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

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Mobile customer lifecycle management in 2019: How to reach the hyperconnected
Disruptive MarTech

Mobile customer lifecycle management in 2019: How to reach the hyperconnect...

7y Almitra Karnik

Mobile customer lifecycle management in 2019: How ...

Today’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...

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How AVOD Providers Can Finally Offer Mobile Download
Whitepaper | Digital Advertising

How AVOD Providers Can Finally Offer Mobile Download

7y

How AVOD Providers Can Finally Offer Mobile Downlo...

According to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...

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With mobile maturity comes the long tail of apps
Emerging Technology

With mobile maturity comes the long tail of apps

7y Adam Fingerman

With mobile maturity comes the long tail of apps

While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency
Disruptive MarTech

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs,...

7y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"
Mobile

Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for...

7y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

7y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
Digital Advertising

It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

7y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Mobile engagement in DTC marketing: Digital + physical
Mobile

Mobile engagement in DTC marketing: Digital + physical

7y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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Mobile Messaging Masters
Whitepaper | Mobile

Mobile Messaging Masters

7y

Mobile Messaging Masters

Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just from smartphones in the United S...

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