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Smartly’s Brianna Gays on AI and What’s Next for Marketing

Exclusive pre-event interview ahead of Smartly Advance in New York

F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Relevance

How brands and agencies are using AI and new tech

PLUS: Amazon’s vision for a full-funnel retail media future

Amazon’s vision for a full-funnel retail media future

In this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strategies across data, streaming, and AI.

Ed East on how Billion Dollar Boy is redefining creator marketing at scale

The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing

How to get your brand cited by LLMs?

PLUS: The new rules of marketing for entrepreneurs

Gary Vee at Shoptalk: The Alchemy of Relevance for Retail Brands

Retail leaders weigh AI’s impact on discovery

PLUS: Liquid Death CMO breaks down viral marketing

Five rules to win on TikTok in 2025

PLUS: What does brand building really mean in eCommerce?

Gen Z’s Content Cold Shoulder Is Real

PLUS: Drinks on us at eTail Boston, you in?

Campaigns of the Week

Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative.

The 3 creative paths (and 1 destroys your CAC:LTV)

PLUS: Why advertising still matters in a skeptical world