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View MoreSynthetic Customers Are Here. Can AI Personas Replace the Focus Group?
Synthetic Customers Are Here. Can AI Personas Repl...
Before a campaign goes live, someone in the room usually asks how customers will react. Surveys and focus groups give direct answers, but they take we...
View articleBrands That Invest in Creators Now Run Always-On Programs
Brands That Invest in Creators Now Run Always-On P...
Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or re...
View articleInside NextBase’s 42% Sales Lift From Rewriting Product Copy
Inside NextBase’s 42% Sales Lift From Rewriting Pr...
A customer buying a dashcam spends weeks researching, weighing footage quality against price, and picturing the one moment they might need to prove th...
View articleBlack Friday Deal Fatigue: Why Every Offer Needs a Purpose
Black Friday Deal Fatigue: Why Every Offer Needs a...
Black Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleWhat Performance Data Democratization Looks Like in Paid Media
What Performance Data Democratization Looks Like i...
Next quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
View articleThree Brand Questions to Ask Before Launching an AI Ad
Three Brand Questions to Ask Before Launching an A...
AI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and sh...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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